Competition Objectives
- Celebrate Collegiate Marketing Week and foster opportunities to explore the value of being an AMA member and collaborating as a marketing community.
- Celebrate Marketing Week from Sept 30 through Oct 4 or any time during the month of October.
- Celebrating Marketing Week will give you points if your chapter competes in the Top Chapter Awards.
- Showcase AMA’s value to members and customers, whether they perform, teach or study marketing.
- Demonstrate AMA and the AMA Support Center’s commitment to supporting and empowering volunteer leaders.
- Increase awareness among those outside of the marketing department about the significant impact and value of marketing to the world at large.
Collegiate Marketing Week is traditionally held the first full week in October. However, collegiate chapters may choose to hold their Marketing Week activities up to two weeks before or after the first week of October if that works better for their schedule.
Social hashtag to include: #WhyAMA
Entry Requirements
To enter the Collegiate Marketing Week Competition, your chapter will need to submit a Summary Report that includes:
- A description of how your chapter’s marketing week highlighted the following goals. Please specifically state:
- How did your week “provide a feeling of support and community for marketing students”?
- How did your week “provide real solutions (Answers in Action)”?
- How did your week “celebrate the impact of marketing on life and the world”?
- A detailed list of social media activities around your Collegiate Marketing Week and member recruitment promotions, including the social media channels and accounts posted to. (List the channel and the @ handles).
- A list of the activities planned, including any goals specific to individual activities, target audience, location of event, etc.
- Small chapters can celebrate marketing week for 2-3 days and larger chapters can celebrate for 3-5 days to qualify for the competition.
- Identify your chapter size: Small Chapter (25 or less) / Large Chapters (25+ more) paid AMA national undergraduate members
- Details of how the activities were executed.
- An evaluation of the results of the activities related to the stated goals.
Summary Report Guidelines:
- Maximum of two pages
- 1-inch margins, 12-point font
- Save entries as a PDF following this naming format: “University Name_Marketing Week”
- The document, including visuals, must adhere to the two-page limit
Remember: Be creative! Consider using different formats, such as storytelling, infographics or magazine articles to design your report.
How is the Competition Judged?
The competition is judged by AMA Collegiate students and overseen by the AMA Collegiate Chapters Council.
Criteria GOALS (10 pts)
- Clarity – Goals are clearly defined and easy to understand.
- Quantifiable – Goals are specific, measurable, attainable, relevant, and time-bound (SMART).
Criteria ACTIVITIES (45pts)
- Variety- A diverse range of activities are offered to appeal to different interests.
- Creativity – Activities demonstrate originality and innovative thinking.
- Alignment – Activities directly support the stated goals of Marketing Week.
- Quality – Activities are well-planned, organized, and executed with professionalism.
- Impact – Activities contribute to a positive cause or benefit the community.
- Target Audience – Activities are tailored to the needs and interests of the target audience.
- Professional Development – Activities provide opportunities for professional growth and networking.
- AMA hashtag – Usage of #WhyAMA in social media.
Criteria EXECUTION (25pts)
- Implementation – Activities were carried out as planned with minimal disruptions.
- Quality – Activities met or exceeded expectations in terms of content and delivery.
- Coordination – Activities were well-coordinated and ran smoothly.
- Social media – Social media efforts effectively supported the activities and reached the target audience.
- Attendance – Activities attracted a significant number of attendees from the target market.
Criteria RESULTS (20pts)
- Objective Attainment – Activities successfully met the objectives outlined in the Marketing Week plan.
- Membership Growth – The chapter gained new members because of Marketing Week activities.
Competition Prize
Winners will be announced and recognized at the AMA International Collegiate Conference.
1st Place – AMA Certificate
2nd Place – AMA Certificate
3rd Place – AMA Certificate