AMA Collegiate Competitions
AMA offers collegiate members numerous opportunities throughout the academic school year to seamlessly transition theory into practice by competing against other schools! AMA Competitions elevate students’ readiness for the job market as they showcase skills in front of industry leaders and peers on a national stage.
Competitions Registration
There are no competitions currently open for sign-up. The intent to participate in ICC competitions closed on February 26, 2025. Competition assignments and slot confirmations will be shared in early March. Stay tuned!
How to Enter AMA Competitions in AwardForce
The majority of AMA competition sign-ups will occur in a platform called AwardForce. Follow these instructions to get started.
- Explore Competitions: Begin by exploring the competitions listed below to find the ones that interest you.
- Access the AwardForce Portal: Navigate to the AwardForce Portal to get started.
- Create Your Profile: Sign up using your official school email address to create your competition profile. Please do not sign up on behalf of someone else.
- Follow the Prompts: After setting up your profile, follow the on-screen prompts to navigate through the competition submission process. You can enter multiple competitions through your profile.
IMPORTANT: When prompted, select the opt-in checkbox to receive regular status updates about your entries.
Note: Submitting your entry does not guarantee competition eligibility. Eligibility is subject to specific competition rules and criteria.
Why You Shouldn’t Sign Up on Behalf of Someone Else
- Missed Communications: The competitor won’t receive crucial updates, including their acceptance to compete, their time slot and instructions for next steps.
- Tracking and Updates: It makes it difficult for the AMA to locate your entry if you need an update or want to make changes. This can result in delays and complications that might affect your participation.
- First-Come, First-Serve: We operate on a first-come, first-serve basis. If one person enters for a group, all members are essentially entered at the same time, which can disadvantage individuals in securing their preferred time slots.
- Accuracy for Sponsors: Competition details sent to sponsors will be inaccurate, potentially impacting your chances of being recruited by our influential sponsors.
Competition Directory
Collegiate Case Competition
This academic year-long competition brings together top marketing students to work on a business challenge presented by our co-sponsors, Adobe and Deloitte Digital. The case co-sponsors will provide a detailed marketing problem and is looking to gain the perspective of AMA students as they develop a marketing strategy in this nationally recognized competition.
Note: Top Case Competition Finalists Have Been Confirmed & Will Present At ICC.
Sales Competition
This in-person competition takes place at the AMA International Collegiate Conference (ICC). It is an ideal opportunity to compete one-on-one against other marketing students and test your ability to close a sale!
Note: ICC Competition Intent to Participate signups are now closed. Competition assignments and slot confirmations will be shared in early March. Stay tuned!
Perfect Pitch Competition
This in-person competition takes place at the AMA International Collegiate Conference (ICC). It is a 90-second interview in which you position yourself as being “right for the job.” The end goal is to move forward to the next step in the hiring process.
Note: ICC Competition Intent to Participate signups are now closed. Competition assignments and slot confirmations will be shared in early March. Stay tuned!
Marketing Strategy Competition
This in-person competition takes place at the AMA International Collegiate Conference. It will challenge your team of two’s wit, speed and presentation skills. You will receive a marketing challenge brief 30 minutes before your presentation time, and you will use your knowledge and experience to present a case solution quickly.
Note: ICC Competition Intent to Participate signups are now closed. Competition assignments and slot confirmations will be shared in early March. Stay tuned!
Marketplace Simulations Competition
This in-person competition takes place at the AMA International Collegiate Conference. It will put you at the helm of your own marketing department for an up-and-coming niche bicycle industry. You will compete against other schools, putting your skills to the test to become the industry leader!
Note: ICC Competition Intent to Participate signups are now closed. Competition assignments and slot confirmations will be shared in early March. Stay tuned!
Design Lab Marketing Competition
This in-person competition will take place at the AMA International Collegiate Conference (ICC). The Design Lab Marketing Competition will be a two-hour engaging session in which teams compete against each other as they design and create a two-page creative marketing strategy plan.
Note: ICC Competition Intent to Participate signups are now closed. Competition assignments and slot confirmations will be shared in early March. Stay tuned!
Digital Marketing Competition
This in-person competition will take place at the AMA International Collegiate Conference (ICC). Teams will create digital marketing outputs based on a digital marketing brief.
Note: ICC Competition Intent to Participate signups are now closed. Competition assignments and slot confirmations will be shared in early March. Stay tuned!
Chapter T-Shirt Competition
This in-person competition takes place at the AMA International Collegiate Conference. Collegiate Chapters are encouraged to design a chapter T-shirt that represents their chapter or University spirit. All chapters participating in this competition must bring one sample t-shirt to be on display, and students attending ICC will have the opportunity to vote for their favorite t-shirt.
Registration will take place on-site during ICC on Thursday, April 3.
Instagram Highlight Reel Competition
This in-person competition takes place at the AMA International Collegiate Conference. You will produce an engaging and informative Instagram reel highlighting your chapter’s experience at the conference!
Marketing Week Competition
This online competition allows AMA Collegiate Chapters to showcase their career opportunities in marketing and highlight the benefits of AMA membership through programming on their campus.
This competition is now closed, but click below to learn more and get ready for next year.
Website Competition
This online competition is one of our most valuable competitions, as your chapter’s website is one of the most important communication tools for your chapter members and the public at large.
This competition is now closed, but click below to learn more and get ready for next year.
Best Recruitment Video Competition
This online competition allows AMA Collegiate Chapters to produce a video that can be shared on their chapter’s website or social media platforms, aimed at enticing prospective members to join their chapter.
This competition is now closed, but click below to learn more and get ready for next year.
Best Social Impact Video Competition
This online competition allows AMA Collegiate Chapters to create a video to bring awareness to a cause.
This competition is now closed, but click below to learn more and get ready for next year.
Outbound Sales Competition
The online competition is designed to improve students’ telephone and video conferencing communication skills.
This competition is now closed, but click below to learn more and get ready for next year.
Want to Present Your Research at The International Collegiate Conference (ICC)?
The International Collegiate Conference (ICC) is now accepting research presentation submissions. If you’re a faculty or undergraduate student member and want to be considered as a presenter, submit your proposal today. All submissions will undergo a review process led by session co-chairs. Presenting at ICC also opens up opportunities for travel funding from your institution. For details on how to present your research at ICC, click the link below.
Faculty Papers and Abstracts
This is your chance to present at ICC! The Faculty Research Presentation Session provides a platform to showcase your research in a fun and interactive setting.
Undergraduate Research Competition
Don’t miss the opportunity to compete and showcase your marketing research at ICC, whether it’s from class projects, client consulting or industry work!
