Training
AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.
Certification
Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®
Academic Journals
The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.
Events
2025 AMA Marketing and Public Policy Conference
June 20
Washington, DC
Digital Marketing Bootcamp (April 2025)
Online | 2 Days | IntermediateBuilding Data Privacy into Your Marketing Strategy
Online | 2 Hours | BeginnerGoogle Analytics Bootcamp
Online | 4 Hours | IntermediateHow to Train Your ChatGPT
July 23 and July 30 (2 Days) | 10:00 AM-12:00PM CTNews Stand
Original Research
The Skills Marketers Need in 2025 and Beyond
The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future. Based on a survey of 1,200+ marketers, over 450 job postings and interviews with industry experts, this report lays out the new realities shaping the field of marketing—including the AI transformation, shifting consumer expectations and […]
From Our Partners
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Article
Change the Freakin’ Channel
Higher ed marketing has a pattern: A new channel emerges, universities hesitate, budgets stay stuck in traditional tactics, and by the time they catch up, they’re already behind. We saw this happen with digital marketing in the early 2010s—skepticism around Facebook ads, SEO, and retargeting. Yet today, digital is the foundation of enrollment marketing. Now, […]
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Mastering Customer Acquisition Strategy
Proven frameworks to acquire—and keep—new customers Amid increasing competition and rising acquisition costs, it’s essential to acquire new customers and ensure you’re getting the right ones in the door. After all, only active, engaged customers will sustain your business for years to come. Our latest playbook offers a framework for acquiring new and repeat customers […]
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5 Key Insights Into Gen Z Shopping Habits – And What They Mean for Gen Alpha
How Gen Z really shops – and what it means for Gen Alpha Gen Z isn’t just reshaping shopping – they’re redefining how brands earn their attention. Unlike older generations who discovered products through TV, magazines, or word-of-mouth, today’s teens navigate a digital-first world where social media drives discovery. They crave engaging content but aren’t […]
Resources
“To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”
Parissa Burton
Marketing Manager | Brand Strategist
LinkedIn | Instagram