As a member of a small team, a leader of a large department, or an entrepreneur on your own, becoming an AMA Professional Certified Marketer®️ is a way to prove you have the knowledge you need across a broad spectrum of marketing topics, including:
- Marketing Strategy
- Marketing Research and Data Analytics
- Pricing Strategy
- Customer Behavior and Segmentation
- Product and Services Positioning
This 16-hour online self-paced course will guide you through key areas of marketing, equipping you with the knowledge you need to take the PCM® Marketing Management exam – which is included!
How Certification Works
After enrollment, you’ll have access to 16 hours of self-paced online learning. And when you’re ready to take the online exam, you’ll be directed to AMA’s exam platform.
Eligibility Requirements
While there are no eligibility requirements at this time, we find that PCM® candidates have more success if they have the following minimum level of education or experience:
- Bachelor’s degree and four years of professional marketing experience
- Master’s degree and two years of professional marketing experience
- 7 years of professional marketing experience
Exam Details
The online test is made up of 150 multiple-choice questions. You’ll have three hours to complete it.
To pass, you must receive an overall score of 80% or higher and it is not required that you achieve a specific score in each domain. You will receive your scores immediately after completing the exam, including a breakdown by domain.
Your exam registration will include three attempts that must be completed within one year of enrollment. If you are unsuccessful in passing the exam, you must wait for a minimum of 15 days between exam attempts.
You will have access to the online learning program and exam for one year from purchase, and will automatically be enrolled in the exam on the first of the month following the month you purchased.
Exam Preparation
Are You Interested in Just the PCM® Exam?
Purchase just the PCM®️ Marketing Management exam and prepare and study independently. While there are preparation recommendations below, we do not require that individuals purchase or study from a specific source to be eligible for the exam.
- Download the book of knowledge to understand the topics you need to know to pass the PCM® Marketing Management Exam.
- Take the free practice exam to assess your current marketing management skillset and identify areas of improvement.
- Get the Marshall and Johnston’s Marketing Management textbook.
| AMA Member | Non-Member |
|---|---|
| $249 | $349 |
Have You Already Passed the PCM® Exam?
Passing the PCM® exam is a big accomplishment! Now it’s time to promote and maintain your certification. Share the news and make sure to keep your certification up-to-date.
Questions?
No problem. We realize it’s a big commitment to become a PCM® in Marketing Management. Check out our FAQ page or email us at pcm@ama.org.