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Content Marketing Certification

Content Marketing Certification

In Today’s Digital Age, Content Marketing IS Marketing.

Content marketing has moved from an often-underestimated piece of the marketing puzzle to an essential and foundational piece of every brand’s marketing strategy. Now’s time to break through the noise of dated content marketing practices and gain the tools you need to drive content marketing success.

That’s why we’ve partnered with Content Marketing Institute (CMI), a global leader in advancing the practice of content marketing, to develop a learning program to prepare for the AMA Professional Certified Marketer® (PCM®) Content Marketing exam.

This program has been designed to bridge your knowledge gaps, elevate your career and keep you at the forefront of the dynamic world of content marketing. It’s your ultimate key to success, providing a deep dive into the following critical areas:

  • Modern Content Marketing
  • Building Your Team
  • Operations and Content Modeling
  • Standards and Guidelines
  • Audience
  • Product Development
  • Storytelling
  • Measurement
  • Story mapping

Pricing

AMA Member

$1,295

Non-Member

$1,395

AMA Members use code AMAMEMBER100 to secure the discounted pricing

How Certification Works

Enrollment for the Content Marketing Certification program happens through our partners at CMI. You’ll have access to 15 hours of self-paced online learning, followed by an online exam.

  • Strategically Align Your Content Marketing
  • Get Actionable Takeaways
  • Unlock your potential

Eligibility Requirements

While there are no eligibility requirements at this time, we find that PCM® candidates have more success if they have the following minimum level of education or experience:

  • Bachelor’s degree and four years of professional marketing experience 
  • Master’s degree and two years of professional marketing experience
  • 7 years of professional marketing experience 

Exam Details

The online test is made up of 100 multiple-choice questions. You’ll have two hours to complete it.

To pass, you must receive an overall score ​of 80% or higher and it is not required that you achieve a specific score in each domain. You will receive your scores immediately after completing the exam, including a breakdown by domain.

Your exam registration includes three attempts that must be completed within one year of registration. If you are unsuccessful in passing the exam, you must wait a minimum of 15 days between exam attempts.

Exam Preparation


Have You Already Passed the PCM® Exam?

Passing the PCM® exam is a big accomplishment! Now it’s time to promote and maintain your certification. Share the news and make sure to keep your certification up-to-date.


Frequently Asked Questions


Additional Questions?

No problem. We realize it’s a big commitment to become a PCM® in Content Marketing. Check out our FAQ page or email us at pcm@ama.org

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