The AMA Marketing and Public Policy Conference (MPPC) is the premier international event for marketing academics, public policy makers and marketing practitioners interested in social and public policy. Our 2021 event will take place June 24-25 virtually.
The deadline for submissions is December 1, 2020
Questions? Contact the AMA Academic Content Team.
Theme: Marketing for Social Change: People, Purpose, Planet and Prosperity
The AMA Marketing and Public Policy Conference (MPPC) is the premier international event for marketing academics, public policy makers and marketing practitioners interested in social and public policy.
Our 2021 conference theme is based on the four P’s of social change, “Marketing for Social Change: People, Purpose, Planet and Prosperity.”
Our motivation in selecting this theme is to encourage research and dialog on the contributions of marketing for addressing social and environmental issues that involve diverse perspectives and interests in a dynamic, rapidly changing environment. We hope to provide an open forum for productive discussion and debate representing a variety of viewpoints and ideologies. We are interested in research that will make an impact on these pressing social issues via theoretical development or pragmatic application.
In keeping with the theme, we especially encourage sessions and papers that will focus on the following general topics:
- Social Marketing
- Sustainability Marketing
- Energy Conservation
- Social Equality
- Health and Well-Being
- Behavioral Change
- Role(s) of Government and Marketing in Contributing to Quality of Life.
Doctoral students and younger scholars are especially welcome in order to provide mentorship for the next generation of public policy researchers and are encouraged to participate in the workshop jointly hosted by UBC and BU immediately preceding the conference. As such, we are interested in session ideas that involve practical dialogue between experienced and younger scholars in crafting research at the intersection of marketing and public policy. We also welcome submissions that involve undergraduate researchers and/or pedagogical implications. As in previous conferences, there will be a poster session and contributors are encouraged to submit papers specifically intended for the poster session.
All materials for consideration should be submitted via the AMA online submission management system by December 1, 2020.
Conference Co-Chairs
Remi Trudel
Associate Professor of Marketing, Questrom School of Business, Boston University
Katherine White
Professor of Marketing,
Sauder School of Business, University of British Columbia
Submission Types
All submissions should be made electronically via the AMA’s online submission management system, Ex Ordo. If you have submitted to an AMA academic conference in the last year, you should be able to use the same username and password. The deadline for submission is December 1, 2020.
Competitive Papers
Submission Template – Competitive Paper
Manuscripts addressing substantive or theoretical topics are sought for competitive paper sessions.
It is mandatory that at least one author of all accepted papers register for, and present the paper at, the in-person or virtual conference. Submission of the same (or substantially overlapping) manuscript(s) to multiple themes is not permitted. As a reminder, papers are reviewed following a double-blind process; reviewers will not know who authored the papers, nor will authors know the names of their reviewers.
Format and Style for Competitive Papers:
Prepare and submit a document in PDF format. Please include 1) Title, 2) Extended Abstract (175 word limit), 3) Key Contributions to academe and practitioners (300 words) 4) Manuscript (up to 3,600 words), 5) Table or Figure (optional) and 6) Selected references. Authors have the option of including one table summarizing results and/or one figure (these do not count against the word limit). References also do not count against the word limit.
[Please note that submissions with text longer than 3,600 words will not be reviewed].
To assure a blind review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should do the following:
- Do not include a front page with author-identifying information.
- Remove the author identifying information from the document’s file properties.
At the time of submission via Ex Ordo, the submitter will be asked to provide contact information for all authors including name, affiliation and email.
Confirmation that your paper was submitted successfully will be sent via email to the submitter.
Authors of accepted competitive papers have the option of publishing either an extended abstract or a full paper in the conference proceedings. Choosing to publish an Extended Abstract gives authors the option to submit the paper elsewhere for publication after the conference.
Posters
Submission Template – Poster Presentation
Poster sessions provide an opportunity to share research in the working stage, i.e., with at least part of the data having been collected and analyzed, but not necessarily ready for submission to a journal. They are presented as part of poster sessions. Poster sessions can be particularly useful for getting input at intermediate stages of a research project. All poster abstract submissions must be directed to only one theme. (See details about themes below).
By submitting a poster abstract, the author affirms that they will register for and appear at the in-person or virtual conference to participate in the poster session.
Format and Submission Process for Posters:
Prepare and submit a document in PDF format. Please include 1) Title, 2) Key Contributions to academe and practitioners (300 words), 3) Extended Abstract (1,000 word limit), 4) Table or Figure (optional) and 5) Selected references. Authors have the option of including one table summarizing results and/or one figure (these do not count against the word limit). References also do not count against the word limit.
To assure a blind review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should do the following:
- Do not include a front page with author-identifying information.
- Remove the author identifying information from the document’s file properties.
At the time of submission via Ex Ordo, the submitter will be asked to provide contact information for all authors including name, affiliation and email.
Confirmation that your abstract was submitted successfully will be sent via email to the submitter.
Accepted poster authors must agree to prepare a poster for display, as well as register and attend the in-person or virtual event to discuss your research and answer questions during the invited poster session.
Special Sessions
Submission Template – Special Session
Anyone may organize and propose a special session, although those who are unfamiliar with AMA conference special sessions are encouraged to discuss their ideas with the conference co-chairs for developmental feedback before submitting a proposal. Special sessions provide a good vehicle to acquaint marketing academics with new perspectives, theories, and provocative ideas, to bring diverse participants together around a common theme, or to integrate academically-minded practitioners into the conference. Sessions involving participants from multiple countries, focusing on theory development or cutting-edge research directions, and offering insights regarding academic-business partnerships for teaching or research are particularly encouraged.
Special sessions should feature three or four presentations on a related theme. Another possibility is an interactive panel discussion among 4-6 panelists and a moderator. Other creative special session formats are encouraged, particularly those that generate attendee interaction.
All special session proposal submissions must be directed to only one topic. Proposals for special sessions should describe the topic and its importance to marketing, summarize the issues to be covered, and identify all individuals (with their qualifications) who will formally participate. Special session proposals should provide specificity regarding the purpose, format, participants, and roles in the session.
Selection criteria include the general quality of the proposal, the level of interest the session is likely to generate at the conference, and the session’s relevance to the conference theme.
By submitting a special session proposal, the organizer and listed participants affirm that, if accepted, all will register for and appear at the in-person or virtual conference as described in the proposal.
Format and Submission Process for Special Sessions:
Prepare and submit an extended abstract in PDF format. Special session proposals must include the title of the session and an extended abstract of 3600 words maximum. The proposal should describe the objective of the session, its structure and general orientation, likely audience, key issues, and topics to be covered, as well as a description of why the session is likely to make an important contribution to the discipline. Also, include a brief description of each paper in the session.
The text of the special session proposal must not exceed 3600 words and should be submitted in the double-spaced format, prepared in 12-point font. Please prepare a separate description not exceeding 100 words. This should not be included in the proposal itself but will be pasted in the appropriate space during the submission process via Ex Ordo.
At the time of submission via the online system, the submitter will be asked to provide complete contact information for all presenters including name, affiliation, phone number, and email as it should appear in the final program materials.
Due to the unique nature of special sessions, presenter names and information should be included in the proposal and will be noted as a part of the review process.
Confirmation that your proposal was submitted successfully will be sent via email to the submitter. All special session moderators and participants are expected to register for the conference.
Code of Ethics
Authors submitting papers to American Marketing Association academic conferences must adhere to the following code of ethics:
- Submission of the same (or substantially overlapping) manuscript, special session proposal, or working paper abstract to multiple themes is not permitted.
- Submitting authors should specify who will present papers being considered for Special Sessions or Competitive Paper presentations. An author can be listed as a presenter for no more than two submissions but can be listed as the co-author of multiple submissions. This restriction is to encourage authors to submit their best work and to allow a wider range of presenters.
- Submissions should not already be published in any journal or publication (including online journals, books, and book chapters). Submitting authors should monitor this issue carefully.
- Competitive Paper and Poster submissions should not include content that has been presented at earlier AMA conferences.