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  • Group of attendees at AMA's Higher Ed conference putting their hands in the middle of a circle as they prep for a cheer.

    The Essential Community for Marketers

    The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field. Together we will advance the field of marketing.

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  • Training to Drive Growth

    Keeping pace with the shifting landscape of marketing is challenging. Change minds, improve lives and impact the world for good with training developed to sharpen your skills.

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  • Group of students watching the stage at AMA's ICC event. The students are laughing and enjoying the speaker on stage.

    Shaping Future Leaders

    Volunteer opportunities support the growth of future leaders, equipping them with experience to create positive change in the world.

    Volunteering
    Undergrad Hub
  • Group of women at an AMA event laughing and socializing between sessions.

    Bringing Marketers Together

    We’re the largest community-based marketing association in the world. Thousands gather and connect at our various community events throughout the year.

    Events
  • Woman on stage speaking in front of giant AMA letters at one of AMA's conferences. The audience is in the foreground and the photographer is facing the stage.

    Recognizing Marketing Visionaries

    Shining a light on the incredible work of academic, professional and undergraduate marketers through competitions, top-tier journals and hundreds of awards.

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Training

AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.

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Certification

 Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®

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Academic Journals

The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.

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News Stand

  • Marketing News

    Email is one of the oldest and biggest digital communication channels, with a user base of over 4.3 billion people. It is also the most effective marketing channel, with an ROI of $36 for every dollar spent. As if that’s not enough, email marketing is 40 times more effective at customer acquisition than Facebook and […]

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    • From Our Partners

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      Article

      How executives are setting the pace for AI adoption and why it matters AI is revolutionizing marketing, with a surprising twist. We collaborated with the American Marketing Association to survey 1,000+ marketing professionals, revealing that unlike social media’s bottom-up adoption, AI implementation is being driven by executives. Our report looks into this surprising flip, challenging […]

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      Article

      Your secret weapon for leveling up and outpacing competitors Research shows that 80% of organizations now expect to compete primarily on customer experience (CX), making it the new battleground for success. But success begins with taking action—and this guide will show you how. In this guide you’ll learn: · The common roadblocks to creating customer-obsessed […]

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      Article

      New research reveals teens prefer authentic cultural connections over social media tricks—and they can spot the difference in seconds. Nothing catches a marketer’s attention quite like a shiny new trend. But trend hopping comes with significant risks, especially today, as viral moments catch fire and flame out faster than you can flick a BIC. A […]

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    “To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”

    Parissa Burton
    Marketing Manager | Brand Strategist
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