Training
AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.
Certification
Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®
Academic Journals
The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.
Events
From Numbers to Narrative: Data Storytelling & Visualization
January 30
Online | 2 hours | Beginner/Intermediate
Essential Email Tips for 2025
Online | 2 Hours | BeginnerProject Management Skills for the Speed of Marketing
Online | 2 Hours | Beginner5 Steps to Being a Successful Marketing Manager
2 hours | Online | BeginnerSEO 101 Bootcamp
Online | 4 Hours | BeginnerNews Stand
Marketing News
What is Email Marketing? [An Expert Guide for Beginners]
Email is one of the oldest and biggest digital communication channels, with a user base of over 4.3 billion people. It is also the most effective marketing channel, with an ROI of $36 for every dollar spent. As if that’s not enough, email marketing is 40 times more effective at customer acquisition than Facebook and […]
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Demystify the modern marketing funnel with best-in-class strategies to turn prospects into customers.
Optimize Your Marketing Funnel with this New Report Top 3 takeaways from this report: Advertisement
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Interested in growing GI Bill revenue in 2025? CollegeRecon has been helping universities in this area for 10+ years!
CollegeRecon owns and operates the largest online platform built exclusively for military-affiliated, college-bound men and women in the country. More than 120 universities rely on CollegeRecon to get their brand in front of hundreds of thousands of veterans, active duty, and military family members. Learn more about how CollegeRecon has impacted different types of universities […]
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Cut Through Marketing Noise with Donald Miller’s StoryBrand 2.0
Reach your customers and grow your business with the world’s most effective marketing framework, appreciated by the world’s top brands and over 100,000 businesses. Adapted excerpt from Donald Miller’s Building a StoryBrand 2.0: Clarify Your Message so Customers Will Listen. Story is the greatest weapon you have to combat marketing noise because it organizes information […]
Resources
“To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”
Parissa Burton
Marketing Manager | Brand Strategist
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