Training
AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.
Certification
Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®
Academic Journals
The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.
Events
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Influencer Marketing Bootcamp
March 26
Online | 4 Hours | Beginner
5 Steps to Being a Successful Marketing Manager
2 hours | Online | BeginnerSEO 101 Bootcamp
Online | 4 Hours | BeginnerU.S. Data Privacy Laws and the Impact on Digital Marketing
Online | 1 HourIncorporate Sustainability into Your Marketing Strategy
Online | 2 Hours | BeginnerNews Stand
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Original Research
The Skills Marketers Need in 2025 and Beyond
The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future. Based on a survey of 1,200+ marketers, over 450 job postings and interviews with industry experts, this report lays out the new realities shaping the field of marketing—including the AI transformation, shifting consumer expectations and […]
From Our Partners
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Yabble Guide to AI Personas for Marketers & Market Researchers
Harnessing AI Personas to Revolutionize Consumer Insights and Drive Smarter Decisions Discover how AI-powered personas are transforming the way marketers and researchers gain insights. The Yabble Guide to AI Personas for Marketers and Researchers unveils the groundbreaking potential of dynamic, data-driven personas that adapt in real time to market changes and consumer behavior. This eBook dives deep […]
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Demystify the modern marketing funnel with best-in-class strategies to turn prospects into customers.
Optimize Your Marketing Funnel with this New Report Top 3 takeaways from this report: Advertisement
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Interested in growing GI Bill revenue in 2025? CollegeRecon has been helping universities in this area for 10+ years!
CollegeRecon owns and operates the largest online platform built exclusively for military-affiliated, college-bound men and women in the country. More than 120 universities rely on CollegeRecon to get their brand in front of hundreds of thousands of veterans, active duty, and military family members. Learn more about how CollegeRecon has impacted different types of universities […]
Resources
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“To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”
Parissa Burton
Marketing Manager | Brand Strategist
LinkedIn | Instagram