Training
AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.
Certification
Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®
Academic Journals
The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.
Events
Product Marketing Bootcamp
August 14
Online | 2 Days | Beginner
Product Marketing Bootcamp
Online | 2 Days | BeginnerCreating Compelling Sales Enablement Content
Online | 2 Hours | BeginnerGoogle Analytics Bootcamp
Online | 4 Hours | IntermediateSocial Media Trends for 2025
Online | 2 Hours | IntermediateNews Stand
Marketing News
What is Email Marketing? [An Expert Guide for Beginners]
Email is one of the oldest and biggest digital communication channels, with a user base of over 4.3 billion people. It is also the most effective marketing channel, with an ROI of $36 for every dollar spent. As if that’s not enough, email marketing is 40 times more effective at customer acquisition than Facebook and […]
From Our Partners
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Proactive Consumer Insights for Market Leadership
Transform Data into Real-Time Strategic Marketing Success Stay ahead in today’s tech-driven market with proactive consumer insights. This whitepaper highlights the shift from reactive feedback to understanding consumer motivations deeply. Discover how to integrate insights into business strategies, optimize ROI, and use advanced survey tools effectively. Learn the importance of continuous, real-time consumer connections to […]
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Unleash the Power of Acquisition Email: 2024 Edition
Discover hidden truths and optimize your email strategy for maximum ROI. Don’t let email myths cost you leads. Many businesses fall victim to common acquisition email myths and settle for lackluster results. Our 2024 Acquisition Email Report dives deep into the world of acquisition emails, shedding light on these misconceptions and revealing data-driven strategies for […]
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The State of Consumer Insights 2024: Strategies for Marketing Success
Discover how to leverage consumer insights to stay ahead in 2024. Learn the latest strategies for maximizing ROI and making informed marketing decisions. In the ever-evolving landscape of marketing, staying ahead of consumer trends and maximizing ROI requires more than just intuition; it demands actionable insights driven by data. As we navigate through 2024, understanding […]
Resources
“To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”
Parissa Burton
Marketing Manager | Brand Strategist
LinkedIn | Instagram