Training
AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.
Certification
Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®
Academic Journals
The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.
Events
Streamline Your Content Planning Strategy
December 11
Online | 2 hours | Intermediate
Social Media Trends for 2025
Online | 2 Hours | IntermediateDigital Marketing Trends for 2025
Online | 2 hours | IntermediateEssential Email Tips for 2025
Online | 2 Hours | Beginner/IntermediateProject Management for Marketers
Online | 2 Hours | BeginnerNews Stand
Marketing News
What is Email Marketing? [An Expert Guide for Beginners]
Email is one of the oldest and biggest digital communication channels, with a user base of over 4.3 billion people. It is also the most effective marketing channel, with an ROI of $36 for every dollar spent. As if that’s not enough, email marketing is 40 times more effective at customer acquisition than Facebook and […]
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Decision Making Trends in Pharma
The Survey Results – what drives purchasing trends Researching, selecting, and engaging suppliers in the life sciences can be a challenging proposition. It involves sometimes difficult and complex decisions, with potentially far-reaching consequences for business stability, productivity, and commercial success. In the latest survey of purchasing trends from Pharma Ignite, the marketing insights division of […]
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How to Measure the ROI of Your Brand: 7 Important Metrics
Measure the success of your brand strategy using these key metrics that indicate brand growth. Having a precise picture of the return generated by your brand can help guide the direction of your strategy. Learn 7 ways to measure your brand’s ROI, and how you can use that information to further improve your company. Advertisement
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TikTok for Business Formula 4 Success
A Small Business Playbook to Drive Website Sales Increase website traffic and exceed conversion goals with the step-by-step small business playbook for driving website sales with TikTok. Advertisement
Resources
“To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”
Parissa Burton
Marketing Manager | Brand Strategist
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