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The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.

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News Stand

  • Original Research

    The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future. Based on a survey of 1,200+ marketers, over 450 job postings and interviews with industry experts, this report lays out the new realities shaping the field of marketing—including the AI transformation, shifting consumer expectations and […]

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      Proven frameworks to acquire—and keep—new customers Amid increasing competition and rising acquisition costs, it’s essential to acquire new customers and ensure you’re getting the right ones in the door. After all, only active, engaged customers will sustain your business for years to come.   Our latest playbook offers a framework for acquiring new and repeat customers […]

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      How Gen Z really shops – and what it means for Gen Alpha Gen Z isn’t just reshaping shopping – they’re redefining how brands earn their attention. Unlike older generations who discovered products through TV, magazines, or word-of-mouth, today’s teens navigate a digital-first world where social media drives discovery. They crave engaging content but aren’t […]

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       In 2025, video content is absolutely everywhere—on your website, in your inbox, even your LinkedIn feed. But behind the scenes? Chaos. This report reveals the growing gap between video creation and video control, why it’s time to rethink video asset management, and how. Advertisement

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    “To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”

    Parissa Burton
    Marketing Manager | Brand Strategist
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