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  • Group of attendees at AMA's Higher Ed conference putting their hands in the middle of a circle as they prep for a cheer.

    The Essential Community for Marketers

    The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field. Together we will advance the field of marketing.

  • Training to Drive Growth

    Keeping pace with the shifting landscape of marketing is challenging. Change minds, improve lives and impact the world for good with training developed to sharpen your skills.

  • Group of students watching the stage at AMA's ICC event. The students are laughing and enjoying the speaker on stage.

    Shaping Future Leaders

    Volunteer opportunities support the growth of future leaders, equipping them with experience to create positive change in the world.

  • Group of women at an AMA event laughing and socializing between sessions.

    Bringing Marketers Together

    We’re the largest community-based marketing association in the world. Thousands gather and connect at our various community events throughout the year.

  • Woman on stage speaking in front of giant AMA letters at one of AMA's conferences. The audience is in the foreground and the photographer is facing the stage.

    Recognizing Marketing Visionaries

    Shining a light on the incredible work of academic, professional and undergraduate marketers through competitions, top-tier journals and hundreds of awards.

Training

AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.

Certification

 Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®

Academic Journals

The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.

News Stand

  • Original Research

    The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future. Based on a survey of 1,200+ marketers, over 450 job postings and interviews with industry experts, this report lays out the new realities shaping the field of marketing—including the AI transformation, shifting consumer expectations and […]

  • From Our Partners

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      Article

      Earn your graduate degree in design thinking and innovation from CSUN. You’re a designer with a diverse portfolio. You’ve built a solid professional network. Your work blends stunning visuals with immersive, accessible technology. But still…something feels missing. Design and technology trends are ever-evolving. From sustainable design and adaptive UX technology to more efficient architecture and […]

    • sponsor

      Article

      Harnessing AI Personas to Revolutionize Consumer Insights and Drive Smarter Decisions Discover how AI-powered personas are transforming the way marketers and researchers gain insights. The Yabble Guide to AI Personas for Marketers and Researchers unveils the groundbreaking potential of dynamic, data-driven personas that adapt in real time to market changes and consumer behavior. This eBook dives deep […]

    • sponsor

      Article

      Optimize Your Marketing Funnel with this New Report  Top 3 takeaways from this report: Advertisement

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    “To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”

    Parissa Burton
    Marketing Manager | Brand Strategist
    LinkedIn | Instagram

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