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  • Original Research

    The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future. Based on a survey of 1,200+ marketers, over 450 job postings and interviews with industry experts, this report lays out the new realities shaping the field of marketing—including the AI transformation, shifting consumer expectations and […]

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      A framework for growth Experimentation is one of the most powerful ways you can drive growth. But it only works if it’s ingrained in your organization’s culture and approach to conversion rate optimization (CRO). Our latest guide walks you through that process, helping you connect experimentation to business growth. Discover how to:

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      Marketing data in chaos? You’re not alone — see what marketers are doing about it. Enterprise marketing teams are struggling with disorganized, inconsistent data — and it’s costing them. In our latest survey of U.S. marketers spending $50M+ annually on digital advertising, we uncovered a clear crisis: without strong data standards, teams can’t confidently attribute […]

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      Think you’re getting personalization right? Your customers might not agree. Most brands stop at basic personalization like names in emails or broad suggestions. But today’s consumers expect more: real-time, relevant, and intuitive experiences. Discover how hyper-personalization bridges the gap between expectation and reality. Advertisement In this practical guide, you’ll learn how to move beyond one-size-fits-all […]

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    “To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”

    Parissa Burton
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