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  • Group of attendees at AMA's Higher Ed conference putting their hands in the middle of a circle as they prep for a cheer.

    The Essential Community for Marketers

    The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field. Together we will advance the field of marketing.

    Explore Membership

  • 2025 International Collegiate Conference

    Collegiate students and faculty advisors have the opportunity to grow and evolve through competitions, engaging chapter activities, insightful career prep programming and invaluable networking opportunities.

    EVOLVE YOUR FUTURE

  • Training to Drive Growth

    Keeping pace with the shifting landscape of marketing is challenging. Change minds, improve lives and impact the world for good with training developed to sharpen your skills.

    Training & Events
    certification
  • Group of students watching the stage at AMA's ICC event. The students are laughing and enjoying the speaker on stage.

    Shaping Future Leaders

    Volunteer opportunities support the growth of future leaders, equipping them with experience to create positive change in the world.

    Volunteering
    Undergrad Hub
  • Group of women at an AMA event laughing and socializing between sessions.

    Bringing Marketers Together

    We’re the largest community-based marketing association in the world. Thousands gather and connect at our various community events throughout the year.

    Events
  • Woman on stage speaking in front of giant AMA letters at one of AMA's conferences. The audience is in the foreground and the photographer is facing the stage.

    Recognizing Marketing Visionaries

    Shining a light on the incredible work of academic, professional and undergraduate marketers through competitions, top-tier journals and hundreds of awards.

    Awards
    Undergrad Awards

Training

AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.

Start learning

Certification

 Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®

GET STARTED

Academic Journals

The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.

SEE RESEARCH

News Stand

  • Original Research

    The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future. Based on a survey of 1,200+ marketers, over 450 job postings and interviews with industry experts, this report lays out the new realities shaping the field of marketing—including the AI transformation, shifting consumer expectations and […]

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    • From Our Partners

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      Article

       In 2025, video content is absolutely everywhere—on your website, in your inbox, even your LinkedIn feed. But behind the scenes? Chaos. This report reveals the growing gap between video creation and video control, why it’s time to rethink video asset management, and how. Advertisement

    • sponsor

      Article

      View the comparison of these top Marketing tools Salesforce Marketing Cloud or HubSpot Marketing Hub—which is a better fit for your business? We analyzed over 850 software ratings and reviews for Salesforce Marketing Cloud and Hubspot Marketing Hub to help you determine if one of these tools could be a good fit for you.    Whether […]

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      Article

      Email remains a top-performing channel for email marketers—but only if their messages reach the inbox. Amid evolving privacy laws, new mailbox provider requirements, shifting consumer behaviors, and evolving technology, deliverability is tougher than ever.  Validity’s latest report reveals why global inbox placement declined in 2024 and what marketers must do to stay ahead.  Look inside […]

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    Resources

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    Collegiate

    “To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”

    Parissa Burton
    Marketing Manager | Brand Strategist
    LinkedIn | Instagram

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