Training
AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.
Certification
Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®
Academic Journals
The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.
Events
Influencer Marketing Bootcamp
March 26
Online | 4 Hours | Beginner
Amplify the Power of Video with Next-Level Digital Asset Management
sponsor 1 Free webinar brought to you by MediaValetIncorporate Sustainability into Your Marketing Strategy
Online | 2 Hours | BeginnerDigital Marketing Bootcamp (April 2025)
Online | 2 Days | IntermediateGoogle Analytics Bootcamp
Online | 4 Hours | IntermediateNews Stand
Original Research
The Skills Marketers Need in 2025 and Beyond
The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future. Based on a survey of 1,200+ marketers, over 450 job postings and interviews with industry experts, this report lays out the new realities shaping the field of marketing—including the AI transformation, shifting consumer expectations and […]
From Our Partners
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Article
Where Data Dominates, Marketing and STEM Work Hand in Hand
There’s a science to marketing. The STEM-designated MS in Marketing concentrations at Drexel University’s LeBow College of Business prepares leaders for data-driven careers. Marketing is now recognized as a STEM career, reflecting the field’s increasing integration of science, technology, engineering and mathematics in recent years. The U.S. Department of Labor’s Standard Occupational Classification System even […]
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White Papers
The 2025 DAM Trends Report
Step into the future with the 2025 DAM Trends Report, the go-to publication for digital asset management software statistics, industry information, and future trends. Across every industry, marketing teams are ditching outdated workflows and embracing the cutting-edge power of Digital Asset Management (DAM). From enhancing brand protection and compliance to enabling efficiency gains and resource […]
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Article
How social listening is the key to cultural relevance to your brand.
Discover the fastest way to understand your audience and superpower your brand comms. In today’s marketing world, cultural relevance is key to everything from getting your content seen by the right people to creating communities and, ultimately, conversions. You’re no longer competing with just your competitors; you’re competing against the latest memes, and cat videos, […]
Resources
“To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”
Parissa Burton
Marketing Manager | Brand Strategist
LinkedIn | Instagram