Training
AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.
Certification
Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®
Academic Journals
The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.
Events
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Elevate Your Video Content: From Concept to Creation
October 9
Online | 6 Weeks | Small Group Learning
Creating Engaging & Quality Content
1 Day | Online Bootcamp | IntermediateCreating a Personalized Digital Experience For Customers
2 hours | Online | IntermediateThe Influence of AI on SEO
Online | 2 hours | IntermediateEffective Partner Marketing Strategies
Online | 2 hours | BeginnerNews Stand
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Marketing News
What is Email Marketing? [An Expert Guide for Beginners]
Email is one of the oldest and biggest digital communication channels, with a user base of over 4.3 billion people. It is also the most effective marketing channel, with an ROI of $36 for every dollar spent. As if that’s not enough, email marketing is 40 times more effective at customer acquisition than Facebook and […]
From Our Partners
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White Papers
Guide to a Successful Distributor Incentive Program
Increase distributor sales and loyalty using effective incentive strategies. Learn the basics of setting up distributor incentive program with a solid foundation and sustainable budget. Explore the tools, technology, and performance measuring strategies that ensure your distributor incentive program meets your goals and exceeds ROI. Advertisement
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Article
Unveiling the future of AI in Customer Experience
In this article, CX Thought Leader Colin Shaw discusses the transformative potential of AI in improving customer experience, emphasizing the importance of training AI correctly to understand customer behavior. It highlights common mistakes, such as ignoring the subtleties of subconscious and emotional customer experiences and stresses the need to incorporate behavioral science into AI training. […]
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Article
Uncovering the Current State of Connected Insights
Zappi conducted research with the AMA to uncover the current state of connected insights and the insights function. Read the article to discover our key findings. As businesses and organizations gather vast amounts of data from diverse sources, the ability to integrate and interpret this information holistically becomes a critical competitive advantage. By connecting their […]
Resources
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“To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”
Parissa Burton
Marketing Manager | Brand Strategist
LinkedIn | Instagram