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AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.

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 Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®

Academic Journals

The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.

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    Article

    Reach your customers and grow your business with the world’s most effective marketing framework, appreciated by the world’s top brands and over 100,000 businesses. Adapted excerpt from Donald Miller’s Building a StoryBrand 2.0: Clarify Your Message so Customers Will Listen. Story is the greatest weapon you have to combat marketing noise because it organizes information […]

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    How executives are setting the pace for AI adoption and why it matters AI is revolutionizing marketing, with a surprising twist. We collaborated with the American Marketing Association to survey 1,000+ marketing professionals, revealing that unlike social media’s bottom-up adoption, AI implementation is being driven by executives. Our report looks into this surprising flip, challenging […]

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    Your secret weapon for leveling up and outpacing competitors Research shows that 80% of organizations now expect to compete primarily on customer experience (CX), making it the new battleground for success. But success begins with taking action—and this guide will show you how. In this guide you’ll learn: · The common roadblocks to creating customer-obsessed […]

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“To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”

Parissa Burton
Marketing Manager | Brand Strategist
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