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The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.

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News Stand

  • Original Research

    The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future. Based on a survey of 1,200+ marketers, over 450 job postings and interviews with industry experts, this report lays out the new realities shaping the field of marketing—including the AI transformation, shifting consumer expectations and […]

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      Think you’re getting personalization right? Your customers might not agree. Most brands stop at basic personalization like names in emails or broad suggestions. But today’s consumers expect more: real-time, relevant, and intuitive experiences. Discover how hyper-personalization bridges the gap between expectation and reality. Advertisement In this practical guide, you’ll learn how to move beyond one-size-fits-all […]

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      Higher ed marketing has a pattern: A new channel emerges, universities hesitate, budgets stay stuck in traditional tactics, and by the time they catch up, they’re already behind. We saw this happen with digital marketing in the early 2010s—skepticism around Facebook ads, SEO, and retargeting. Yet today, digital is the foundation of enrollment marketing. Now, […]

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      Proven frameworks to acquire—and keep—new customers Amid increasing competition and rising acquisition costs, it’s essential to acquire new customers and ensure you’re getting the right ones in the door. After all, only active, engaged customers will sustain your business for years to come.   Our latest playbook offers a framework for acquiring new and repeat customers […]

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    “To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”

    Parissa Burton
    Marketing Manager | Brand Strategist
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