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  • Group of attendees at AMA's Higher Ed conference putting their hands in the middle of a circle as they prep for a cheer.

    The Essential Community for Marketers

    The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field. Together we will advance the field of marketing.

    Explore Membership

  • 2025 International Collegiate Conference

    Collegiate students and faculty advisors have the opportunity to grow and evolve through competitions, engaging chapter activities, insightful career prep programming and invaluable networking opportunities.

    EVOLVE YOUR FUTURE

  • Training to Drive Growth

    Keeping pace with the shifting landscape of marketing is challenging. Change minds, improve lives and impact the world for good with training developed to sharpen your skills.

    Training & Events
    certification
  • Group of students watching the stage at AMA's ICC event. The students are laughing and enjoying the speaker on stage.

    Shaping Future Leaders

    Volunteer opportunities support the growth of future leaders, equipping them with experience to create positive change in the world.

    Volunteering
    Undergrad Hub
  • Group of women at an AMA event laughing and socializing between sessions.

    Bringing Marketers Together

    We’re the largest community-based marketing association in the world. Thousands gather and connect at our various community events throughout the year.

    Events
  • Woman on stage speaking in front of giant AMA letters at one of AMA's conferences. The audience is in the foreground and the photographer is facing the stage.

    Recognizing Marketing Visionaries

    Shining a light on the incredible work of academic, professional and undergraduate marketers through competitions, top-tier journals and hundreds of awards.

    Awards
    Undergrad Awards

Training

AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.

Start learning

Certification

 Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®

GET STARTED

Academic Journals

The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.

SEE RESEARCH

News Stand

  • Original Research

    The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future. Based on a survey of 1,200+ marketers, over 450 job postings and interviews with industry experts, this report lays out the new realities shaping the field of marketing—including the AI transformation, shifting consumer expectations and […]

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    • From Our Partners

    • sponsor

      Article

      There’s a science to marketing. The STEM-designated MS in Marketing concentrations at Drexel University’s LeBow College of Business prepares leaders for data-driven careers. Marketing is now recognized as a STEM career, reflecting the field’s increasing integration of science, technology, engineering and mathematics in recent years. The U.S. Department of Labor’s Standard Occupational Classification System even […]

    • sponsor

      White Papers

      Step into the future with the 2025 DAM Trends Report, the go-to publication for digital asset management software statistics, industry information, and future trends. Across every industry, marketing teams are ditching outdated workflows and embracing the cutting-edge power of Digital Asset Management (DAM). From enhancing brand protection and compliance to enabling efficiency gains and resource […]

    • sponsor

      Article

      Discover the fastest way to understand your audience and superpower your brand comms. In today’s marketing world, cultural relevance is key to everything from getting your content seen by the right people to creating communities and, ultimately, conversions. You’re no longer competing with just your competitors; you’re competing against the latest memes, and cat videos, […]

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    Resources

    Professional

    Academic

    Collegiate

    “To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”

    Parissa Burton
    Marketing Manager | Brand Strategist
    LinkedIn | Instagram

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