Training
AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.
Certification
Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®
Academic Journals
The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.
Events
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Influencer Marketing Bootcamp
March 26
Online | 4 Hours | Beginner
B2B Marketing Exchange (West)
The Phoenician, Scottsdale, AZElevate Your Video Content: From Concept to Creation
Online | 6 Weeks | Small Group LearningU.S. Data Privacy Laws and the Impact on Digital Marketing
Online | 1 HourIncorporate Sustainability into Your Marketing Strategy
Online | 2 Hours | BeginnerNews Stand
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Original Research
The Skills Marketers Need in 2025 and Beyond
The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future. Based on a survey of 1,200+ marketers, over 450 job postings and interviews with industry experts, this report lays out the new realities shaping the field of marketing—including the AI transformation, shifting consumer expectations and […]
From Our Partners
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Ready to level up your design skills with cutting-edge tech?
Earn your graduate degree in design thinking and innovation from CSUN. You’re a designer with a diverse portfolio. You’ve built a solid professional network. Your work blends stunning visuals with immersive, accessible technology. But still…something feels missing. Design and technology trends are ever-evolving. From sustainable design and adaptive UX technology to more efficient architecture and […]
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Yabble Guide to AI Personas for Marketers & Market Researchers
Harnessing AI Personas to Revolutionize Consumer Insights and Drive Smarter Decisions Discover how AI-powered personas are transforming the way marketers and researchers gain insights. The Yabble Guide to AI Personas for Marketers and Researchers unveils the groundbreaking potential of dynamic, data-driven personas that adapt in real time to market changes and consumer behavior. This eBook dives deep […]
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Demystify the modern marketing funnel with best-in-class strategies to turn prospects into customers.
Optimize Your Marketing Funnel with this New Report Top 3 takeaways from this report: Advertisement
Resources
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“To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”
Parissa Burton
Marketing Manager | Brand Strategist
LinkedIn | Instagram