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The Service SIG (SERVSIG) serves American Marketing Association academics who are interested in services research. SERVSIG was founded by Ray Fisk in 1993. Since that time, SERVSIG has sponsored numerous panels and sessions at AMA Academic conferences. It hosts its own international conference, too. Also, SERVSIG hosts an annual SERVSIG Doctoral Consortium at the AMA Frontiers in Services Conferences.
For more information, visit the SERVSIG Website.
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