Marketing and Society SIG Archives

Marketing and Society SIG

MASSIG members are interested in marketing as it affects and is governed by social, ethical, development, macromarketing, legal, and public policy issues. We seek to foster scholarly research on societal issues, especially among doctoral students and faculty who have recently earned doctorates; to facilitate dissemination of scholarly research findings; to promote teaching of societal issues in marketing courses; and to facilitate interaction about societal issues among academic, business, and government sectors.

Article

When Inclusive Marketing Doesn’t Resonate: How Brands Can Build Trust in Inclusivity-Focused Product Lines
Article

A New Playbook: Engaging with Intersectionality to Guide Inclusive Marketing Strategies
Article

The Ambassador Effect: Companies Can Increase Sustainable Behavior by Urging Consumers to Become Prosocial Ambassadors
Research Insight

Research Insight | Who Shares Fake News? Insights from Social Media Users’ Post Histories
Research Insight

Research Insight | Leveraging Consumers’ Anger to Help Them Make Better Decisions
Article

Turning Purpose into Profit: Strategies from Industry Leaders

When Inclusive Marketing Doesn’t Resonate: How Brands Can Build Trust in Inclusivity-Focused Product Lines

A New Playbook: Engaging with Intersectionality to Guide Inclusive Marketing Strategies

The Ambassador Effect: Companies Can Increase Sustainable Behavior by Urging Consumers to Become Prosocial Ambassadors

Research Insight | Who Shares Fake News? Insights from Social Media Users’ Post Histories

Research Insight | Leveraging Consumers’ Anger to Help Them Make Better Decisions

Turning Purpose into Profit: Strategies from Industry Leaders