Marketing and Society SIG Archives

Marketing and Society SIG

MASSIG members are interested in marketing as it affects and is governed by social, ethical, development, macromarketing, legal, and public policy issues. We seek to foster scholarly research on societal issues, especially among doctoral students and faculty who have recently earned doctorates; to facilitate dissemination of scholarly research findings; to promote teaching of societal issues in marketing courses; and to facilitate interaction about societal issues among academic, business, and government sectors.

Research Insight

Consumers Can’t Tackle Climate Change Alone: Why the Energy Sector Needs to Take Responsibility
Research Insight

Research Insight | Promoting Economic Recovery After War: A Critical Look at Vietnam’s 1976–1986 Propaganda Posters
Research Insight

Research Insight | How Should Companies Communicate with Stakeholders When Operating in War Zones?
Research Insight

Research Insight | Corporate Response to the War in Ukraine and Its Impact on Consumer Mindset
Press Release

Professor David W. Stewart Wins American Marketing Association William L. Wilkie “Marketing for a Better World” Award
Article

Study: Republicans Respond to Political Polarization by Spreading Misinformation, Democrats Don’t

Consumers Can’t Tackle Climate Change Alone: Why the Energy Sector Needs to Take Responsibility

Research Insight | Promoting Economic Recovery After War: A Critical Look at Vietnam’s 1976–1986 Propaganda Posters

Research Insight | How Should Companies Communicate with Stakeholders When Operating in War Zones?

Research Insight | Corporate Response to the War in Ukraine and Its Impact on Consumer Mindset

Professor David W. Stewart Wins American Marketing Association William L. Wilkie “Marketing for a Better World” Award

Study: Republicans Respond to Political Polarization by Spreading Misinformation, Democrats Don’t