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The Entrepreneurial Marketing SIG serves members who are interested in the interface between marketing and entrepreneurship. This can cover quite a range of interests from the creation of new businesses and markets to the application of the principles of innovativeness, risk-taking, proactiveness, and competitiveness to conventional marketing thought. The group is international with strong links to Europe, especially the UK, but also has members in Australia and New Zealand.
For more information, please visit the EMSIG Facebook page.
