Marketing Strategy

Introduction

Dave Shepherd seeks input on teaching a new PhD course in Marketing Strategy

 ARC: Connections: ELMAR: Posting


This fall I will be teaching Marketing Strategy in our new Ph.D. program in Logistics and Supply Chain Management at Georgia Southern University. This will be my first opportunity to teach this course. I would really like to see how other faculty are approaching this course. If you would please share your syllabi, reading list, and/or other course materials, it would be sincerely appreciated. If you do not teach Marketing Strategy, I would also appreciate you passing my request along to a colleague that does teach the course. Finally, if you have taken this course in somewhat recent history, it would also be great to see your course materials. You can email materials to dshepherd@georgiasouthern.edu or mail to Dept. of Management, Marketing, and Logistics, Georgia Southern University, P. O. Box 8154, Statesboro, GA 30460.

Thanks in advance,
Dave Shepherd


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