The American Marketing Association’s First-Generation Mentorship Program supports undergraduate students who are the first in their families to attend college. Through this program, First-Generation students will be matched with mentors that are experienced professionals in the Marketing field. This program provides the environment, advice and resources they need to pursue their career interest in marketing and advertising. With the support of the AMA Collegiate Communities team, Mentors and Student Mentees will participate in professional and personal development as well as foster their own Mentor/Mentee relationship over the course of one calendar year – from January 2025 to December 2025.
Every mentorship relationship will be unique based on what the matched mentors/mentees want out of it, but this program provides an avenue for connection to someone who is currently in the field and is eager to share their experience and knowledge with the next generation of Marketing professionals.
Who Should Apply?
- First-Generation undergraduate students
- Students whose parent or guardian did not complete a four-year college or university degree
- Students of all class years with an interest in Marketing are encouraged to apply
- Marketing/Business professionals with an interest in becoming a mentor to undergraduate students
What’s Included?
- A one-on-one mentoring relationship with a first-gen undergraduate student interested in the Marketing field for one calendar year, and potentially beyond!
- Resources, guidance, and support for Mentors and Mentees provided by the AMA Collegiate Communities team
- Mentor Coffee Chats with the AMA Collegiate Communities team (a once-per-semester call for Mentors to check in with the AMA on how the program is going)
- Regular check-ins from the AMA Collegiate Communities team throughout the year
Key Takeaways
- A unique networking opportunity through a one-on-one relationship with a Marketing professional, that will be matched to you by the AMA based on your interests and goals
- Guidance in the pursuit of your professional and personal development goals
- Real-world connection to the Marketing field
Timeline of the Application Process
- November 5, 2024 – December 6, 2024: Student and Mentor Application Period
- December 2024 – January 2025: Mentor/Mentee pair matching by the AMA
- Early-Mid January 2025: Mentor training call
- By the end of January 2025: Mentor/Mentee pairs will be announced, and the program begins
2025 Applications are now closed.
Hear From Past Participants
“Participating in this program has been life-changing. My mentor is supportive and attentive, providing valuable advice on career opportunities in marketing and how I can make the most of my college experience. He was a great help in my job search and even connected me to an internship at 7-Eleven, where I was hired as a Fuels Pricing and Loyalty intern. I’m grateful for this experience and hope other students can benefit from it, too.”
-Gabriela Jodas Salgado
“With the invaluable guidance of my mentor, I navigated my internship journey with confidence. In just six months of being a mentee, I secured a position at the very company where I was a summer intern, Lancer Worldwide.”
-Melissa Rosas