Why was this pilot started?

AMA initiated this pilot to elevate the value and engagement of your membership. The AMA Affinity Groups introduce an exciting community model that aligns with your preferences, offering more chances for meaningful connections and community building. Focused on shared interests, this initiative enhances your experience, making your membership more valuable, and fostering connections that truly matter to you.

What is the pilot testing?

The pilot is testing the desirability of a new community organization model within the AMA ecosystem. It’s assessing whether this strengthens the value of being an AMA member and exploring the potential for cross-community connections around shared interests.

What are the success metrics?

Success in this pilot will be measured through enrollment numbers, engagement in the online social forum (LinkedIn Group), and active participation in the virtual programming.

Affinity Groups are only open to AMA members. To join an Affinity Group, AMA members must hold an active membership and be in good standing as defined in the AMA member bylaws.

Affinity Groups are led by dedicated AMA volunteers who have generously devoted their time to schedule the exclusive programming and engage with fellow members in the social forum.

The AMA digital communities are intended to be welcoming environments that foster collaboration and positive engagement across AMA’s community of marketing professionals, scholars, and students. To support that goal, we have established basic guidelines for participation.

All community users are expected to follow the AMA Code of Conduct, AMA Terms of Use, and AMA Privacy Policy. The following rules and etiquette build on these policies in order to preserve a climate that encourages both civil and fruitful dialogue within AMA digital communities. Users who do not follow the AMA Code of Conduct, including these rules and etiquette guidelines, may be reported and face consequences as outlined in the AMA Code of Conduct Reporting Procedures.

AMD Digital Community Guidelines

• Be courteous. Introduce yourself and treat others as you would treat them if they were at an in-person AMA event.
• Be inclusive. Discussions within AMA digital communities should create positive and collaborative dialogue. Diverse voices and differing viewpoints are always welcome. All defamatory, abusive, profane, threatening, offensive, or illegal materials are strictly prohibited and will be removed.
• Be transparent. Be open about your role within the AMA community or your company so other users have context regarding your contribution to a discussion.
• Post thoughtfully. Consider which AMA digital community is most appropriate for your content or if an alternative platform is more appropriate. AMA reserves the right to remove messages and ban sources of commercial promotions.
• Acknowledge ownership. Ask permission to use content created by others. Cite original authors when using content created by others outside of an AMA Digital Community.
• Ask. If you don’t know how or are unsure of the appropriateness of posting content in an AMA digital community, feel free to ask a group admin.

AMA Digital Community Legal Notes

AMA digital communities are provided as a service of AMA. AMA is not responsible for the opinions and information posted on these sites by others. AMA disclaims all warranties with regard to information posted on these sites, whether posted by AMA or any third party; this disclaimer includes all implied warranties of merchantability and fitness. In no event shall AMA be liable for any special, indirect, or consequential damages or any damages whatsoever resulting from loss of use, data, or profits, arising out of or in connection with the use or performance of any information posted on this site.

Content should not be posted if it encourages or facilitates members to arrive at any agreement that either expressly or impliedly leads to price fixing, a boycott of another’s business, or other conduct intended to illegally restrict free trade. Content that encourages or facilitates an agreement about the following subjects are inappropriate: prices, discounts, or terms or conditions of sale; salaries; profits, profit margins, or cost data; market shares, sales territories, or markets; allocation of customers or territories; or selection, rejection, or termination of customers or suppliers. AMA does not actively monitor these sites for inappropriate postings and does not on its own undertake editorial control of postings. However, in the event that any inappropriate posting is brought to AMA’s attention, AMA will take all appropriate action.

AMA reserves the right to block any users who do not abide by the AMA Code of Conduct. Please refer to the AMA’s Terms of Use and Privacy Policy for additional information.

AMA reserves the right to shutdown, change, and/or discontinue these digital communities for any reason at any time. 

Yes! We encourage you to enroll in as many groups that interest you. Each group requires a separate registration.

Affinity groups are a pilot initiative and an AMA member benefit, meaning they are currently free for AMA members!