What Is an AMA Webinar?
AMA webinars are digital broadcasts that engage the audience with various tools such as slides, activities and speaker presentations to deliver consistently high-quality content.
Why Should My Company Sponsor an AMA Webinar?
In our ever-evolving digital world, audiences have come to expect a multi-dimensional experience when consuming content. Sponsoring an AMA webinar allows you to engage directly with your target audience in order to:
- Demonstrate your thought leadership and expertise
- Build brand awareness
- Generate leads
What If My Company Has Never Produced a Webinar Before?
Don’t worry – the AMA is here for you. Our professional staff of content managers and production crew will work with you on best practices to develop an engaging webinar for your target audience. We can also help produce custom content and secure speakers upon request.
Webinar Options
The AMA offers multiple webinar options to engage your target audience:
- Three-Part Series – Create sustained engagement with the AMA audience by running a series of three webinars on related topics.
- Thought Leadership – Showcase your expertise to a wide audience – all from the comfort of your home or office.
- Product Demo – Demonstrate a new product and the solutions it offers to marketers. Engage your audience in an interactive Q&A to help further shape your message.
- Panel – No need to limit your webinar to one speaker – our webinar platform can feature multiple speakers and a host to moderate your panel of experts.
Every webinar has a promotional package that drives an average of 300-500 registrants.
Promotional channels include:
- One dedicated email
- A landing page on ama.org
- Inclusion in AMA newsletters
- Inclusion in the AMA weekly webinar digest
- On-demand promotion, if applicable
- Exposure to over 500,000 followers via one social media post
Questions?
Please don’t hesitate to reach out. Our staff is always ready to help you determine the best products to achieve your marketing goals.
Dive Deeper
Download our media kit to gain more insights into how different products perform, the audiences you can reach and how AMA can help you achieve your business goals.
Explore More
Want to see more of what we have to offer? Head back to our sponsor and partner hub to learn more about our other products.