Marketing on Fire: Burning Questions, Hot New Methods, and Practical Ideas Worth Spreading
AMA academic events are built to surround you with peers who understand your research challenges and provide access to top thought leaders who can help you find solutions. Whether you’re an emerging scholar making your mark or a seasoned academic pushing the boundaries of traditional thinking, we have you covered with events ready to help you advance your career.
Call for papers is open for the 2019 AMA Summer Academic Conference.
The deadline for submission is January 29, 2019.
Conference Co-Chairs | Tracks | Submission Information | Ethics
Conference Co-Chairs
Keisha Cutright
Associate Professor, Marketing
Fuqua School of Business Duke University
James Alvarez Mourey
Assistant Professor, Marketing
Richard H. Driehaus College of Business
DePaul University
Renana Peres
Associate Professor of Marketing
School of Business Administration
Hebrew University of Jerusalem
Conference Tracks and Associate Editors
Consumer 360°: Understanding Consumers from Multiple Perspectives
This track combines the latest and greatest consumer research from a variety of perspectives and approaches – experimental, quantitative and mixed methods
- Ryan Elder, Brigham Young University and Simon Blanchard, Georgetown University
The Digital World: Digital and Social Media Marketing
This track explores research pertaining to the challenges and opportunities presented by digital channels, social networks, the internet of things and more.
- Ashlee Humphreys, Northwestern University and Sha Yang, University of Southern California
Marketing for Good: Ethics and Socially Responsible Marketing
This track focuses on consumer research incorporating triple bottom line thinking, eco-friendly commerce, fair trade practices and other pro-social considerations.
- Rod Duclos, Western University and Alix Barasch, New York University
An Innovation is Born: Innovation, Creativity, and New Product Development
This track looks at research regarding novelty, idea generation, sparking creativity and pushing boundaries from what exists to what could be.
- Eitan Muller, New York University and Stav Rosenzweig, Ben Gurion University, Israel
Data Collection and Analytics: Marketing Research, Methods, and Analysis
This track presents work on improving, expanding and highlighting data collection methods and analyses firms use to learn about markets and consumers.
- Hannes Datta, Tilburg University and Bryan Bollinger, Duke University
Planning and execution: Marketing Strategy
This track considers high-level firm strategy, rooted in solid theory and empirical evidence, to determine the action plan for a firm and its shareholders.
- Frank Germann, University of Notre Dame and S. Sriram, University of Michigan
B2: Selling and Sales Management in Business and Consumer Markets
This track emphasizes effective business communication, best sales practices and emerging opportunities in sales and selling in an era of expanding technology.
- Mahima Hada, City University New York and Alok Saboo, Georgia State University
The Numbers Game: Pricing in the Eyes of Consumers and Firms
This track approaches marketing through the lens of price, perceived value, and valuation, putting a number on consumer insights and company offerings.
- Ralf van der Lans, HKUST Business School and Peter Ebbes, HEC Paris
UX Off/Online: Managing Customer Experience and Value
This track includes services and service marketing, online user experience (UX), experiential marketing, and customer relationship management, online and offline.
- Michael Haenlein, ESPC Europe and Nancy Sirianni, The University of Alabama
Consumer Well-Being: Physical, Financial, and Emotional Health
This track aims attention toward consumers by exploring how marketing can improve quality of life, self-perception and even actual physical health.
- Hal Hershfield, University of California, Los Angeles and Jordin Etkin, Duke University
Art of Promotion: Advertising, Promotions, and Integrated Approaches
This track gets to the brass tacks of marketing executions, including the elements of an integrated marketing approach, with an emphasis on practical tactics.
- Claudia Townsend, University of Miami and Michaela Draganska, Drexel University
Society and Culture: Exploring Consumer Culture and Diverse Communities
This track expands the perspective of marketing research to include its impact on society, consumer communities and culture at large, including cross-cultural insights.
- Jenna Drenten, Loyola University Chicago and Pia Albinsson, Appalachian State University
Points-of-Purchase: New Frontiers in Retail
This track updates traditional notions of retailing to point-of-purchase insights in a hybrid, online/offline consumer context. New ideas and approaches are explored.
- Abhijit Guha, University of South Carolina and Ayelet Israeli, Harvard Business School
On People and Brands: How Consumers Perceive, Interact with and Communicate About Brands
This track integrates the tangible and intangible elements that combine to create a company’s brand, from identity design to branded experiences and everything in between.
- Joey Hoegg, University of British Columbia and Sonia Monga, Rutgers University
SIG Programming
SIG leaders are invited to coordinate the development and submission of a SIG-sponsored special session proposal. Any SIG desiring to sponsor a session on the conference program must submit a complete and valid special session proposal by the stated deadline to the SIG Track, following the general instructions for special session proposals. Co-chairs will review SIG submissions.
- Manager: Monica Gerhardt, American Marketing Association
Submission Types
All submissions should be made electronically via the AMA’s online submission management system (Abstract Central). If you have submitted to an AMA academic conference in the last year, you should be able to use the same username and password. The deadline for submission is January 29, 2019.
Competitive Papers
Manuscripts addressing substantive or theoretical topics are sought for competitive paper sessions
Format and Style for Competitive Papers:
Prepare and submit electronic documents in Microsoft Word with the text of up to 3,600 words (approximately six pages) for review; references do not count against the word limit. Authors also have the option of including one table summarizing results and/or one figure (these also do not count against the word limit). [Please note that submissions with text longer than 3,600 words will not be reviewed].
In addition to the manuscript, please prepare brief descriptions clearly stating your (1) Research Question, (2) Method and Data used (not applicable for nonempirical papers), (3) Key Contributions to the academy (marketing discipline) and the practice (marketers and managers), and (4) Summary of Findings. This should not be included in the same document with the manuscript; rather, these descriptions will be pasted in the appropriate spaces during the online submission process.
To assure a blind review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should do the following
- Do not include a front page with author-identifying information.
- Remove the author identifying information from the document’s file properties. In Word, this can be done by using/clicking on the “Properties” feature (use Word’s Help resource for further details on how to use it).
Confirmation that your paper was submitted successfully will be sent via email to the submitter.
Authors of accepted competitive papers have the option of publishing either an extended abstract or a full paper in the conference proceedings. Choosing to publish an Extended Abstract gives authors the option to submit the paper elsewhere for publication after the conference.
Posters
Poster sessions provide an opportunity to share research in the working stage, i.e., with at least part of the data having been collected and analyzed, but not necessarily ready for submission to a journal. They are presented as part of poster sessions. Poster sessions can be particularly useful for getting input at intermediate stages of a research project. All poster abstract submissions must be directed to only one theme. (See details about themes below).
By submitting a poster abstract, the author affirms that he/she will register for and appear at the conference to participate in the poster session.
Format and Submission Process for Posters:
Prepare and submit an extended abstract in Microsoft Word format. Poster submissions must include the title and an extended abstract of 750-1000 words plus selected references. The abstract should summarize the research, including the conceptual framework, description of the method, data, results, and conclusions. Authors also have the option of including one table summarizing results and/or one figure (these also do not count against the word limit).
In addition to the manuscript, please prepare brief descriptions clearly stating your (1) Research Question, (2) Method and Data used (not applicable for nonempirical papers), (3) Key Contributions, and (4) Summary of Findings. This should not be included in the same document with the manuscript; rather, these descriptions will be pasted in the appropriate spaces during the online submission process.
To assure a blind review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should do the following
- Do not include a front page with author-identifying information.
- Remove the author identifying information from the document’s file properties. In Word, this can be done by using/clicking on the “Properties” feature (use Word’s Help resource for further details on how to use it).
At the time of submission via Abstract Central, the submitter will be asked to provide complete contact information for all authors including name, mailing address, phone number, and email. All details, including the physical mailing addresses, are required.
Confirmation that your abstract was submitted successfully will be sent via email to the submitter.
Accepted poster authors must agree to prepare a poster for display during the session and be available to discuss your research and answer questions during the invited poster session.
Special Sessions
Anyone may organize and propose a special session, although those who are unfamiliar with AMA conference special sessions are encouraged to discuss their ideas with the conference co-chairs for developmental feedback before submitting a proposal. Special sessions provide a good vehicle to acquaint marketing academics with new perspectives, theories, and provocative ideas, to bring diverse participants together around a common theme, or to integrate academically-minded practitioners into the conference. Sessions involving participants from multiple countries, focusing on theory development or cutting-edge research directions, and offering insights regarding academic-business partnerships for teaching or research are particularly encouraged.
Special sessions should feature three or four presentations on a related theme. Another possibility is an interactive panel discussion among 4-6 panelists and a moderator. Other creative special session formats are encouraged, particularly those that generate attendee interaction.
All special session proposal submissions must be directed to only one theme(see details about themes below). Proposals for special sessions should describe the topic and its importance to marketing, summarize the issues to be covered, and identify all individuals (with their qualifications) who will formally participate. Special session proposals should provide specificity regarding the purpose, format, participants, and roles in the session. AMA Academic Special Interest Groups (SIGs) may propose special sessions to the SIG Programming Theme.
Selection criteria include the general quality of the proposal, the level of interest the session is likely to generate at the conference, and the session’s relevance to the conference theme.
By submitting a special session proposal, the organizer and listed participants affirm that, if accepted, all will register for and appear at the Conference as described in the proposal.
Format and Submission Process for Special Sessions:
Prepare and submit an extended abstract in Microsoft Word format. Special session proposals must include the title of the session and an extended abstract of 3600 words maximum. The proposal should describe the objective of the session, its structure and general orientation, likely audience, key issues, and topics to be covered, as well as a description of why the session is likely to make an important contribution to the discipline. Also, include a brief description of each paper in the session.
The text of the special session proposal must not exceed 3600 words and should be submitted in the double-spaced format, prepared in 12-point font. Please prepare a separate description not exceeding 100 words. This should not be included in the proposal itself but will be
At the time of submission via the online system, the submitter will be asked to provide complete contact information for all presenters including name, affiliation, phone number, and email as it should appear in the final program materials.
Due to the unique nature of special sessions, presenter names and information should be included in the proposal and will be noted as a part of the review process.
Confirmation that your proposal was submitted successfully will be sent via email to the submitter. Special session participants are all expected to register for the conference.
Code of Ethics
Authors submitting papers to American Marketing Association academic conferences must adhere to the following code of ethics:
- Submission of the same (or substantially overlapping) manuscript, special session proposal, or working paper abstract to multiple themes is not permitted.
- Submitting authors should specify who will present papers being considered for Special Sessions or Competitive Paper presentations. An author can be listed as a presenter for no more than two submissions but can be listed as the co-author of multiple submissions. This restriction is to encourage authors to submit their best work and to allow a wider range of presenters.
- Submissions should not already be published in any journal or publication (including online journals, books, and book chapters). Submitting authors should monitor this issue carefully.
- Competitive Paper and Poster submissions should not include content that has been presented at earlier AMA conferences.