The Marketing Research SIG serves members who have a special interest in the academic study of the field of marketing research. We welcome any AMA member with teaching and/or research responsibilities in marketing research, or just an interest in marketing research to join us.
Donald R. Lehmann Award
The Marketing Research SIG of the American Marketing Association established the Don Lehmann Award in 1997, which honors the Best Dissertation-based article recently published in the Journal of Marketing or Journal of Marketing Research.
Previous Winners
2021 – (co-winner) – Kim, Minkyung., K. Sudhir, Kosuke Uetake, Rodrigo Canales
2021 – (co-winner) – Andreas Lanz, Jacob Goldenberg, Daniel Shapira, and Florian Stahl
2020 – Christian Hughes, Vanitha Swaminathan, and Gillian Brooks
2020 – Xuan Liu, Savannah W. Shi, Thales Teixeira, and Michel Wedel
2019 (co-winner) – Courtney Paulson, Lan Luo, and Gareth M. James
2019 (co-winner) – Amalesh Sharma, Alok R. Saboo, and V. Kumar
2018 – Daniel M. McCarthy, Peter S. Fader, and Bruce G.S. Hardie
2017 – Sarang Sunder, V. Kumar, and Yi Zhao
2016 – V. Kumar, Xi (Alan) Zhang, Anita Luo
2016 – Valeria Stourm, Eric T. Bradlow, Peter S. Fader
2015 – Seshadri Tirunillai, Gerard J. Tellis
2014 – Anita Luo, V. Kumar
2013 – Sanjay Puligadda, Bill Ross, Rajdeep Grewal
2013 – Oliver Rutz, Randy Bucklin
2012 – Andrew Stephen, Oliver Toubia
2011 – Michael Trusov, Anand Bodapati, Randy Bucklin
2010 – Andrew Petersen, V. Kumar
2009 – Lan Luo, P.K. Kannan, Brian Ratchford
2008 – Joseph Pancras, K. Sudhir
2007 – Debora V. Thompson, Rebecca Hamilton, Roland Rust
2005 – Rajkumar Venkatesan, V. Kumar
2004 – Peter Verhoef
2003 – Kay Lemon, Tiffany White, Russ Winer
2002 – Vanitha Swaminathan, Richard Fox, Srinivas Reddy
2001 – Werner Reinartz, V. Kumar
2001 – Sanjeev Varki, Bruce Cooil, Roland Rust
2000 – Venkatesh Shankar, Greg Carpenter, Lakshman Krishnaurthi
1999 – K. Sivakumar, S.P. Raj
1998 – Adam Finn, Ujwal Kayande
1997 – V. Seenu Srinivasan, Chan Su Park
Gil Churchill Award
The Marketing Research SIG of the American Marketing Association established the Gil Churchill Award for Lifetime Achievement in Marketing Research in 1996, which honors Dr. Gilbert A. Churchill, Emeritus Professor of Marketing at the University of Wisconsin – Madison.
Previous Winners
2021 – Harald J. van Heerde, University of New South Wales, Sydney
2020 – Josh Eliashberg, Wharton School of the University of Pennsylvania
2019 – Gerard J. Tellis, University of Southern California
2018 – Steven M. Shugan, University of Florida
2017 – Vithala R. Rao, Cornell University
2016 – Pradeep K. Chintagunta, University of Chicago
2015 – J.B. Steenkamp, University of North Carolina
2014 – Joel Huber, Duke University
2013 – A. Parasuraman, University of Miami
2012 – Gary Lilien, Pennsylvania State University
2011 – John R. Hauser, Massachusetts Institute of Technology
2010 – Robert Leone, Texas Christian University
2009 – V. Kumar, Georgia State University
2008 – Michel Wedel, University of Maryland
2007 – Dominique Hanssens, University of California, Los Angeles
2005 – Don Lehmann, Columbia University
2004 – J. Paul Peter, University of Wisconsin
2003 – Richard P. Bagozzi, Rice University
2002 – Frank Bass, University of Texas, Dallas
2001 – Donald Morrison, University of California, Los Angelas
2000 – Roland Rust, Vanderbilt University
1999 – Vijay Mahajan, University of Texas, Austin
1998 – V. Seenu Srinivasan, Stanford University
1997 – Bill Perreault, University of North Carolina
1996 – Paul Green, University of Pennsylvania
Marketing Research Chair
Praveen Kopalle
Dartmouth University
Praveen.K.Kopalle@tuck.dartmouth.edu
Marketing Research Chair Elect
P. K. Kannan
University of Maryland
pkannan@rhsmith.umd.edu
