About AMA

The American Marketing Association is the essential community for marketers. 

In 1953, Neil Borden transformed the business world when he articulated the strategy of “Marketing Mix” in his AMA presidential address. Borden was just one of many AMA leaders who were not satisfied with existing best practices. These thought leaders sought answers for the future that would propel business growth and elevate the role of marketing.

Today, the AMA leads an unparalleled discussion on marketing excellence. Continuing in the tradition of Borden and so many others, the AMA offers differentiated content that focuses on the tension between Best Versus Next Practices™. 

With content coming from unrivaled scholarly journals, like the Journal of Marketing, and award-winning publications, like Marketing News, the AMA offers a robust perspective that understands marketers are expected to provide both solutions for today and solutions for tomorrow.

No other organization provides more ways for marketers and academics to connect with the people and resources they need to be successful.

Learn more about AMA’s work in the Annual Report.

Our Mission

The American Marketing Association strives to be the most relevant force and voice shaping marketing around the world, an essential community for marketers.

In 2015, the “Next AMA” launched four transformational strategies for its North American operations:

1. Committing to Service Leadership to customers, members and stakeholders.
2. Providing a proactive, differentiated and modern voice for a single unified, One AMA brand, One AMA Community.
3. Establishing an Intellectual Agenda that is harmonized across all platforms and channels based on an editorial strategy to feature the tension between Best Versus Next Practices™.
4. Building a personalized and connected Marketplace of knowledge that engages the AMA in a single community—always on, always connected … One AMA Community.

Learn About Membership

Members of the American Marketing Association are dedicated professionals who work, teach and study in the field and have a passion for advancing our industry. As a member, you’ll gain access to exclusive AMA content and discounts on products and events that will help you boost your knowledge and advance your career. Plus, you can connect with marketers in your area through one of our more than 70 local professional chapters across North America.

For more information on AMA membership benefits, visit our membership page.

AMA Leadership

The AMA Board of Directors is a group of volunteer leaders who are impactful visionaries in marketing. They provide insight and guidance to our executive team as we work to build an organization that helps you put Answers in Action™.

Click here to meet our executive team and AMA Board of Directors.

AMA Volunteers

For those looking to deepen their involvement with the American Marketing Association, there are an array of volunteer opportunities throughout the organization.

Click here to learn more about our primary volunteer groups and their leadership.

AMA Code of Ethics

The American Marketing Association commits itself to promoting the highest standard of professional ethical norms and values for its members (practitioners, academics and students). Click here to read our full code of ethics.

AMA Job Opportunities

Learn more about joining our team by visiting the AMA Jobs page, home to our online employment application system. Here you can search for open positions, create an account to apply and manage your application(s), as well as set “job alerts” so that you are among the first to know if a new position opens that matches your requirements. We are pleased to bring these opportunities to the marketplace and hope that you take a moment to explore the possibilities!​​​​