Evolve Your Marketing Future
Join us at the 2025 AMA International Collegiate Conference and embrace our empowering new theme—Evolve. This theme captures the vision of growth, innovation, and progression in the dynamic world of marketing.
Immerse yourself in three days of transformative experiences designed to empower and equip you with the skills and insights necessary to navigate and excel in the evolving world of marketing. Get ready to be part of thrilling competitions, engaging chapter activities, insightful career prep programming, and invaluable networking opportunities.
The 2025 conference is more than just an event—it’s an opportunity to nurture growth and evolve together.
“I enjoyed listening to inspiring speakers share their career stories, the impressive competitions, the energetic conference atmosphere, and finding valuable networking opportunities at the career fair.”
– 2024 Attendee
Registration
Fresh Registration Experience for 2025 ICC
The new registration system makes managing your individual or group’s registration easier than ever, with new features like:
- Self-Service Group Registration: You can now register your group directly! Group discounts are automatically applied at checkout based on the number of tickets selected.
- Immediate Attendee Management: Enter attendee details right after purchase for quick and accurate processing.
- Flexible Payment Options: Need an invoice or payment link? Select “Pay Later” during checkout to generate one.
Attending as a Group? Save 15%!
You can save 15% on group registrations of 3+ student attendees, bringing the conference price to $288 per person! Group discounts are automatically applied at checkout based on the number of tickets selected.
Why Attend?
Dynamic Competitions
Showcase your marketing savvy and creative expertise by competing against peers in dynamic competitions to solve real-world business problems as your strategies and skills are put to the test.
Innovative Insights
Attend sessions led by industry experts, exploring the latest trends that are transforming the marketing landscape.
Chapter Leadership Sessions
Foster development through enlightening sessions designed to build leadership skills and enhance chapter performance.
Networking
Cultivate meaningful connections with peers and recruiters to share insights, and uncover strategies to kickstart your marketing career.
Career Guidance
Unlock your professional potential with engaging speaker sessions and practical workshops designed to give you the tools to thrive after graduation.
Recognition
Celebrate your hard work, dedication and impressive achievements at the highly anticipated annual awards banquet—a favorite among attendees.
“I gained lots of insights from other chapters on how to improve our own. The advice from speakers and the 1-on-1 time with experienced marketers was invaluable.”
– 2024 Attendee
Agenda
2:00 – 8:00 p.m.
Registration
Whether you’re participating in a Thursday morning activity or just want to beat the rush, check in and pick up your materials on Wednesday!
7:00 a.m. – 7:00 p.m.
Registration
Come check in, get your badge and more information on the event.
Self-Care Room
Available throughout the conference if you need a moment of reprieve; please inquire at AMA Registration for a key.
8:00 a.m. – 12:30 p.m.
Marketing Business Simulation Competition
Startup a new marketing division for a large, international company. Your goal? Launch a revolutionary new product line. Test your marketing skills in this unknown market. Can you satisfy demanding customers, beat aggressive competitors, and earn big bucks in this innovative marketing simulation? The 2025 AMA ICC Marketing Business Simulation Competition is sponsored by Marketplace Simulations.
8:00 a.m. – 5:00 p.m.
Case Competition Finals
The 2025 Case Competition finalists will have the opportunity to showcase their talents and compete for First Place, in front of a team of judges. The session is closed to competition finalists only. The 2025 AMA Collegiate Case Competition is co-sponsored by Adobe and Deloitte Digital.
10:00 – 11:00 a.m.
Competition Info Session
Get ready for AMA Competitions! This session covers what to expect, important details, and a Q&A to ensure you’re fully prepared—whether competing individually or as a team—at ICC.
10:00 a.m. – Noon
Design Lab Marketing Challenge
Returning for the second year, this in-person program, the Design Lab Marketing Challenge, will be a 2-hour engaging session that will allow teams to compete against other teams as they compete to creative a winning marketing strategy plan. Pre-registration was required.
Sponsored by: JBL
11:00 a.m. – 3:00 p.m.
T-Shirt Competition Drop-Off
The Chapter T-Shirt competition invites chapters to design and showcase a shirt that represents their chapter/university spirit, and students attending ICC will have the opportunity to view and vote on the winning Chapter T-shirt. Make sure you cast your vote! The 2025 AMA ICC Chapter T-Shirt Competition is sponsored by MemberPromos.
12:30 – 1:15 p.m.
Deloitte Workshop #1
Sponsored by: Deloitte Digital
12:30 – 1:30 p.m.
Student Agency Networking Blitz
Does your chapter have a marketing or consulting agency? If so, please make your way to our session for a speed networking and brainstorming event! Two representatives from each chapter will be paired with another duo for 5 minutes to share information regarding their agencies before rotating to meet with a new chapter. Topics such as management strategies, organizational structures, and finances will be discussed. Hope to see you there!
1:00 – 2:00 p.m.
Host Chapter Meeting
ICC Host Chapter Representatives will be meeting to prepare for the conference ahead.
DMI Faculty Session
1:30 – 2:15 p.m.
Deloitte Workshop #2
Sponsored by: Deloitte Digital
2:00 – 2:45 p.m.
What to Expect at ICC
Join us for the “What to Expect” session where the Conference Co-Chairs will provide a roadmap to make the most of your conference experience! Discover insider tips on navigating workshops, networking events, and competitions. Whether you are new to ICC, or haven’t been in a while, you don’t want to miss out on this opportunity to ask questions, enhance your conference journey, and make lasting connections!
2:15 – 3:15 p.m.
New Faculty Advisor Workshop
Is this your first ICC? Are you a new AMA Faculty Advisor at your university? At this workshop, seasoned advisors (who were once in your shoes) will share tips and resources that will allow you to prioritize sessions you and your students attend at ICC, and provide best practices for chapter planning, membership recruitment, programming, marketing, and succession planning. Seasoned advisors are also welcome to attend and share advice!
2:30 – 3:15 p.m.
Deloitte Workshop #3
Sponsored by: Deloitte Digital
3:00 – 4:00 p.m.
Chapter Leader Roundtable Mixer
Competition Info Session
Get ready for AMA Competitions! This session covers what to expect, important details, and a Q&A to ensure you’re fully prepared—whether competing individually or as a team—at ICC.
3:30 – 4:15 p.m.
Deloitte Workshop #4
Sponsored by: Deloitte Digital
4:00 – 5:00 p.m.
Social Scramble + T-shirt Exchange
Join us for this fun-filled, high-energy social gathering and get to meet your fellow Conference attendees. You will also have a chance to win some prizes!
In addition, bring extra chapter t-shirts with you to exchange with other attendees!
Faculty Advisors Reception
We invite all Collegiate Chapter Presidents and President-Elects in attendance at ICC to be part of this welcome mixer.
5:00 – 6:00 p.m.
Parade of Chapters Line Up
Parade participants, please report to Borgne to check in and make sure your chapter is accounted for in the lineup.
6:30 – 8:00 p.m.
Opening Kick-Off + Parade of Chapters
Let’s kick off this year’s conference and celebrate another return to New Orleans, featuring the Parade of Chapters and Keynote Speaker Martin Nance, Executive Vice President and Chief Marketing Officer for the Minnesota Vikings.
8:00 – 10:00 p.m.
Chapter T-Shirt Competition
The Chapter T-Shirt Competition invites chapters to design and showcase a shirt that represents their chapter/university spirit, and students attending ICC will have the opportunity to view and vote on the winning Chapter T-shirt. Make sure you cast your vote in Cvent! The 2025 AMA ICC Chapter T-Shirt Competition is sponsored by MemberPromos.
“Back to the 2010’s” with DJ Pdogg
AMA is throwing the best party ICC has ever seen! DJ Pdogg will take you down memory lane with the best hits from 2010-2019!
8:00 – 9:15 a.m.
Faculty Research Presentations (AM Session)
Faculty sessions will consist of paper presentations based on the submission of extended abstracts that have been accepted. All papers will undergo a double-blind review process. Accepted papers will be published digitally on the AMA website.
8:00 a.m. – 7:00 p.m.
Registration
Come check in, get your badge and more information on the event.
Self-Care Room
Available throughout the conference if you need a moment of reprieve; please inquire at AMA Registration.
9:00 – 10:00 a.m.
College2Career Panel presented by Enterprise | Diverse Journeys: Embracing Growth and Mobility in the Workplace
Discover how embracing growth and career mobility can unlock limitless opportunities! Join us for an engaging panel discussion, proudly sponsored by Enterprise Mobility, featuring a diverse lineup of industry leaders—including panelists from beyond Enterprise Mobility—who will share their personal stories of navigating various career paths. Gain valuable insights, practical advice, and inspiration to chart your own journey in today’s dynamic workforce. Whether you’re exploring possibilities or taking your first steps, this event will empower you to shape a future that’s uniquely yours. Don’t miss it!
9:00 a.m. – Noon
Perfect Pitch Competition
9:00 a.m. – 12:15 p.m.
Marketing Strategy Competition (AM Round)
The Marketing Strategy Competition levels the playing field for all schools, big and small, to challenge your wit, speed and presentation skills. This one is all about using your knowledge and experience to react quickly to come up with a case solution. You have the option of participating in this morning session, or during the afternoon session starting at 1:45 p.m.
9:30 – 10:00 a.m.
Undergraduate Research Poster Set-up
Undergraduate students will set up their poster presentations from 9:30 – 10:00 a.m. Preview and judging will begin at 10:00 and conclude at 11:00 a.m.
10:00 – 11:00 a.m.
Undergraduate Research Preview and Judging (Round 1)
Undergraduate research presenters will have the opportunity to meet with judges for Q&A and Round 1 Judging.
10:00 a.m. – 4:30 p.m.
Skill-Up Stations
ICC Career Fair
Don’t miss the opportunity to connect with recruiters from around the country!
10:15 – 11:15 a.m.
Marketing Ed Session #1 (Experience Speakers) – Chris Peay
Marketing Ed Session #2 (Experience Speakers) – Jay Gleba
Marketing Ed Session #3 (Experience Speakers)
Marketing Ed Session #4 (Experience Speakers)
11:30 a.m. – Noon
Undergraduate Research Oral Presentations (Final Round)
Come hear the top selected undergraduate research presentations! Each student will have approximately 6 minutes to share an overview of their research poster.
11:30 a.m. – 12:30 p.m.
Marketing Ed Session #1 (Experience Speakers) -Chris Peay
Marketing Ed Session #2 (Experience Speakers) – Jay Gleba
Marketing Ed Session #3 (Experience Speakers)
Marketing Ed Session #4 (Experience Speakers)
12:30 – 1:30 p.m.
Student and Faculty Lunch
1:30 – 2:00 p.m.
Undergraduate Research Poster Viewing
Final poster viewing for undergraduate research participants.
1:30 – 5:30 p.m.
Sales Competition
1:45 – 2:30 p.m.
Chapter Leadership 1: How To Become a Top Small Chapter
Chapter Leadership 2: Communications
Chapter Leadership 3: Fundraising
Chapter Leadership 4: How to Become a Top Chapter
1:45 – 4:45 p.m.
Marketing Strategy Competition (PM Round)
The Marketing Strategy Competition levels the playing field for all schools, big and small, to challenge your wit, speed and presentation skills. This one is all about using your knowledge and experience to react quickly to come up with a case solution. You have the option of participating in this afternoon session, or the morning session starting at 9 a.m.
2:00 – 3:15 p.m.
Faculty Research Presentations (PM Session)
Faculty sessions will consist of paper presentations based on the submission of extended abstracts that have been accepted. All papers will undergo a double-blind review process. Accepted papers will be published digitally on the AMA website.
2:45 – 3:30 p.m.
Chapter Leadership 5: Case Competition
Chapter Leadership 6: How to Become Chapter of the Year
Chapter Leadership 7: E-Board Leadership/Chapter Planning
Chapter Leadership 8: Planning an AMAzing Marketing Week
3:30 – 4:30 p.m.
Strategies for Teaching Digital Marketing: Practical Assessments, Noise, and AI
Come learn about trends and strategies for teaching digital marketing in 2025-2026 and beyond. This session will allow you to take back real strategies for the classroom including how to administer practical assessments, certifications, and navigate evolving digital marketing environments. Learn strategies relating to teaching with AI, emerging and futuristic technologies in digital marketing and what students need to know amidst all the noise.
Speaker: Dr. Raj Sachdev, Cornell University and Plymouth State
Sponsored by: McGraw Hill
3:45 – 4:30 p.m.
Chapter Leadership 9: Community & Social Impact
Chapter Leadership 10: Membership
Chapter Leadership 11: Professional Development
4:45 – 5:30 p.m.
Chapter Leadership 12: Annual Report
6:00 – 7:15 p.m.
Keynote and Awards Ceremony
8:00 – 9:00 a.m.
Breakfast
8:00 a.m. – 3:00 p.m.
Self-Care Room
8:00 a.m. – 5:00 p.m.
Registration
9:00 – 10:00 a.m.
AMA Today: Insights & Opportunities for Collegiate Faculty
Join Bennie F. Johnson, AMA CEO, and Tim Butler, CCC President, for an in-depth update on AMA and Collegiate Chapters. Discover current priorities, ask questions, and explore ways to engage with the CCC.
Ed Workshop #1 (Career)
Ed Workshop #2 (Career)
Ed Workshop #3 (Career)
Ed Workshop #4 (Career)
9:00 a.m. – Noon
Perfect Pitch Competition Finals
Finalists for the Perfect Pitch Competition will have one more opportunity to compete, as judges determine the winners.
9:00 a.m. – 1:00 p.m.
Skill-Up Stations
ICC Career Fair
Don’t miss the opportunity to connect with recruiters from around the country!
Marketing Strategy Competition Finals
Finalists for the Marketing Strategy Competition will have one more opportunity to compete, as judges determine the winners.
9:00 a.m. – 1:30 p.m.
Sales Competition Finals
Finalists for the Sales Competition will have one more opportunity to compete, as judges determine the winners.
Sponsored by: Insight Global
10:15 – 11:15 a.m.
Ed Workshop #1 (Career)
Ed Workshop #2 (Career)
Ed Workshop #3 (Career)
Ed Workshop #4 (Career)
11:30 a.m. – 12:30 p.m.
Case Competition Winners Showcase
The 1st Place winners of the 2025 AMA Collegiate Case Competition will present their case. Open to all conference attendees. The 2025 AMA ICC Case Competition is co-sponsored Adobe & Deloitte Digital.
12:30 – 1:30 p.m.
Lunch on your own
2:00 – 3:15 p.m.
AI in Marketing Panel
5:00 – 6:00 p.m.
Council Reception
This reception is closed to the AMA Collegiate Chapters Council, special guests and AMA Support Center Staff.
6:00 – 8:00 p.m.
Chapter Awards and Dinner Banquet
Join the Conference Co-Chairs, Collegiate Chapters Council and AMA Support Center, as they present awards to the AMA Collegiate Chapters for excellent work completed during the year, and recipients for our various individual awards. Let’s come together, celebrate and bring the 2025 AMA ICC to an AMAzing close! Business or evening attire required.
AMA Event Policies
Gerber Life Insurance is a trademark. Used under license from Société des Produits Nestlé S.A. and Gerber Products Company.
Martin Nance
Keynote | Executive Vice President and Chief Marketing Officer, Minnesota VikingsMartin Nance serves as Executive Vice President and Chief Marketing Officer for the club, where he’s responsible for developing fan engagement strategy through marketing, content and brand initiatives. Nance manages multiple departments, including marketing, sponsorship activation, events, premium services, creative, sales analytics & engagement and Vikings Entertainment Network.
Nance played a major role in welcoming back fans to U.S. Bank Stadium in 2021 and joined the organization in 2020 with over 10 years of leadership experience in strategic marketing programs, advertising, branding, fan engagement and customer relations for PepsiCo/Gatorade, previously serving as the Senior Director of Marketing and Sports Intelligence. Prior to his move to senior director, Nance served in a number of roles for PepsiCo/Gatorade from 2011-20, including Director of Marketing and Head of Gatorade Athlete Activation (2018-20), Senior Marketing Manager of Gatorade Brand Strategy (2015-18), Marketing Innovation Manager (2013-15) and Marketing Associate Manager (2011-13).
As an NFL WR, Nance spent time with Buffalo, Minnesota and Pittsburgh from 2006-09, seeing game action with the Vikings as a rookie in 2006 and finishing the 2009 season as a Super Bowl XLIII Champion with the Steelers. He began his post-playing business pursuits with the NFL office in 2011, working on corporate development activities for both team organizations and league revenue generation.
Nance graduated with a BS in Accountancy from Miami University of Ohio in 2005, and later went on to earn his MBA at the University of Michigan Ross School of Business and a certificate in Executive Education from the Harvard Business School. Nance currently serves on the boards of Miami University’s athletic department and University of Minnesota Fairview Masonic Children’s Hospital. He and his wife, Minya, have two daughters, Alina and Ava.
Mark Collins Romig
Keynote | Senior Vice President and Chief Marketing Officer, New Orleans & CompanyA native New Orleanian, Mark is the Senior Vice President and Chief Marketing Officer of New Orleans & Company, the New Orleans tourism industry’s destination marketing and sales organization.
His public relations career has spanned more than four decades and has taken him from teaching in college classrooms to the 1984 Louisiana World’s Fair, from working as a Staff Assistant to U.S. Dept. of Transportation Secretary Elizabeth Dole and the 1987-88 presidential campaign of U.S. Senator Bob Dole, and to corporate and non-profit public relations and marketing counseling.
In 2013 Mark became the Stadium Announcer for the NFL’s New Orleans Saints in the Mercedes-Benz Superdome, succeeding his father, Jerry (who served in the same role for 446 consecutive Saints home games over 44 years). Mark is also a member of the Board of Directors of Fidelity Bank, headquartered in New Orleans.
Active in his community, Mark recently served as the appointed volunteer President and CEO of the 2018 NOLA Foundation, the organization responsible for organizing the City of New Orleans’ Tricentennial celebration in 2018. He is also working in several other volunteer roles, including past Chairman of the Board for the Louisiana Travel Association. Among his community activities, Mark is a member of board of directors of the Audubon Nature Institute, and the Emeril Lagasse Foundation, WYES-TV, Fore!Kids Foundation, Methodist Health System Foundation, and the Academy of the Sacred Heart. He also serves on the Federal Reserve Bank of Atlanta’s Travel and Tourism Advisory Council and as an advisor to the Louisiana Hospitality Foundation. Mark is also completing his service as a member of the Board and President of the Board of Directors for the Parking Facilities Corporation (PFC), which operates the long term and economy parking garages at the Louis Armstrong New Orleans International Airport.
Event Location
Sheraton New Orleans
500 Canal Street
New Orleans, LA 70130
Phone: (504) 525-2500
We’ve secured an AMA room block at a special rate of $259.00 single/double/triple/quad occupancy per night (excluding taxes and applicable fees, which are currently 16.20% + $3.00 per room per night, but are subject to change).
Reserve your room here.
Or you can call the Hotel at (888) 627-7033 and reference American Marketing Association International Collegiate Conference.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.
A valid credit card is required to confirm and hold a reservation. Cancellations will be accepted without penalty if notice is received at least seventy-two (72) hours prior to arrival and a cancellation number is obtained.
An early departure fee of one night’s room and tax will apply if a guest checks out prior to the confirmed departure date.
The reservation cut-off date is March 4, 2025.
Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.
An early departure fee of one night’s room and tax will apply if a guest checks out prior to the confirmed departure date.
Internet Service
Complimentary basic internet access will be provided in guest rooms.
Airport
Louis Armstrong New Orleans International Airport
Distance From Property: 14.8 Miles
Area Information
Located on historic Canal Street just steps from the French Quarter, the Sheraton New Orleans Hotel is a short walk from Bourbon Street and steps away from the Mississippi River. The Warehouse Arts District, Harrah’s Casino, the Aquarium of the Americas, IMAX Theater, the Superdome are all nearby, as are major malls including the Outlet Collection at Riverwalk, French Market and The Shops at Canal Place. Please visit New Orleans & Company for additional city information. https://www.neworleans.com/
ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.
Case Competition Co-Sponsors
Sales Competition Sponsor
Event Partner
Welcome Sponsor
Gerber Life Insurance is a trademark. Used under license from Société des Produits Nestlé S.A. and Gerber Products Company.
Digital Marketing Competition Sponsor
Marketing Business Simulation Competition Sponsor
Luncheon Sponsor
Opportunities to Secure Funding
Faculty Advisors
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- Judge a Competition: Plan to volunteer to judge a student competition and receive free registration.
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- Speak at ICC: Submit a faculty paper/abstract and approach your institution for funding to attend ICC.
Students
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- Speak at ICC: Submit an undergraduate research poster; institutions often fund these presentations.
Driving Evolution: Securing Institutional Resources for ICC and Beyond
Watch the AMA Collegiate Chapters Council (CCC) hosted webinar below—designed for AMA’s Collegiate Faculty Advisors to discuss what to expect at ICC, key steps for funding, institution-specific requirements such as IRAs and how to obtain external sponsorships.
Are you interested in becoming involved with the CCC? Learn more about applying to join or nominate someone to be considered.
Boost Your Fundraising Efforts
Looking for some fresh and fun ways to raise funds? We’ve got you covered! Check out these creative and effective fundraising ideas that will help you reach your goals.
Creative Fundraisers
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- Faculty Pie in the Face: Organize an event where students can donate to see faculty members get a pie in the face.
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- Chapter Movie Night: Charge $50 for businesses to run ad spots before the movie starts, charge students for movie tickets, facilitate snack sales, and offer sponsorship opportunities.
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- Bingo Fundraiser: Collect prizes from local businesses, charge for entry and bingo cards, and sell snacks during the event.
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- Karaoke Night: Rent a karaoke machine and work with your campus to find a location for the event. Charge an entry fee and invite students to showcase their vocal talents and support a great cause.
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- Gaming Tournament: Charge entry fees, and solicit donations for prizes for winners. It’s a great way to get the gaming community involved and have fun while raising funds.
Service-Based Fundraisers
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- Client Projects: Position chapter work as agency projects and secure funding by taking on 4 to 6 client projects.
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- Headshot Session: Host an event where professional headshots are taken. Charge a fee for student members and non-members. To reduce costs, use a team member who’s in marketing/reporting/communications or enjoys photography to take the photos.
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- Tutoring Services: Offer tutoring for donations to help students on and off campus.
Partnership Fundraisers
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- Restaurant Nights: Partner with a local restaurant and receive a percentage of the sales for the chapter funding.
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- Golf or Bowling Outings: Organize fun community-building golf/mini-golf or bowling outings to secure funds.
Event-Based Fundraisers
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- Career Fairs: Host small career fairs on campus and charge businesses a fee to participate. Invite them to recruit marketing and business students.
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- Silent Auction: Solicit donations from area businesses, display items for bidding, and encourage participants to place bids to raise funds.
Sponsorship Opportunities
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- Sponsorship Packages: Offer sponsorship packages to include speaker spots at workshops at your local event, sponsor placements on chapter t-shirts and career fair engagements.
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- Paid Ads: Sell advertising space to be showcased at fundraising and other events through slideshows or videos.
Institution Support
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- State Funding Proposal: Submit proposals to the school for state funding to help secure chapter funding.