Journal of Interactive Marketing Editor in Chief Peeter Verlegh and Coeditor Beth Fossen are excited to announce a new article type to the journal: JNM Reports.
Reports are shorter papers (<4,000 words excluding references, abstract, tables, and figures) that focus on timely topics with clear implications for practice (marketers, consumers, or policy makers).
“Because Reports explore urgent, time-sensitive topics, it is important that they receive an expedited peer review process—without compromising on rigor, of course,” notes Verlegh. “To ensure that these papers move quickly, we’ll issue a reject or conditional accept decision after the first round.”
After conditional acceptance, Reports will be handled by the editor (if needed, with assistance from an associate editor), who will work with the authors to get the paper to an unconditionally accepted version within three months. Given the fast turnaround, Reports should be well polished at submission.
All JNM papers (full articles, special issue articles, and Reports) should be submitted via JNM’s ScholarOne site.