Unveiling the 2025 ICC Theme

We are excited to reveal the theme “Evolve” for the 2025 AMA International Collegiate Conference (ICC), which will be held April 3-5 in the vibrant city of New Orleans. The theme “Evolve” was chosen to encapsulate the dynamic and ever-changing nature of our world, particularly in the context of education and professional development. We envisioned a theme that not only reflected the rapid advancements in technology and society but also inspired growth and adaptation to the ever-changing marketing landscape. 

Key considerations behind ‘Evolve”:

• Relevance: Ensuring the theme was pertinent to current trends and future directions to prepare students for success.
• Inspiration: Choosing a theme that would motivate and energize students, fostering creative engagement.
• Inclusivity: Selecting a concept that resonates with a diverse audience across multiple disciplines and industries.

The inspiration for “Evolve” came from observing our world’s constant state of flux. As industries transform through technological advancements and societal shifts, individuals must evolve to remain relevant and practical. The theme underscores the importance of continuous learning, adaptability, and personal growth—traits that are essential in today’s fast-paced marketing environment.

By focusing on “Evolve,” the conference aims to prepare students for a future where they can navigate and thrive amidst these changes, ensuring their skills and knowledge remain relevant and impactful. 

This year’s ICC promises to be a transformative experience. Attendees should expect and look forward to: 

• Inspirational Speakers: Hear from marketing thought leaders who have successfully evolved in their careers as they share their insights and experiences.
• Networking Opportunities: Connect with professionals, peers, and potential mentors, fostering a community of growth and collaboration.
• Competitions: Transition theory into practice by competing against other universities and other students to showcase your skills on a national stage
• Career Fair & Skill-Up Stations: Expanded career fair to connect with nationally recognized companies seeking our outstanding students for jobs and internships while also gaining valuable insights into career readiness.
• Chapter Leadership Workshops: Gather ideas from award-winning AMA chapters on their tips and best practices to help your chapter improve and win category awards.

This year’s ICC is set to be an enriching experience, offering students invaluable opportunities to develop, connect and prepare for their future. Don’t miss out on the chance to evolve with us!