The must-read guide for marketing leaders who want to empower their teams in the AI Era and positively shape the future of marketing.
Marketing leaders have a unique opportunity to impact and drive corporate strategy in this era of AI-driven innovation. In early 2023, BlueOcean gathered marketing executives from leading brands at a workshop to share their perspectives on AI. At that workshop, the group defined a set of focus areas for leaders who envision a future where AI empowers (not replaces) human innovation and creativity.
Today, their perspectives still hold true and are more important than ever. In this guide, we summarize their collective perspectives on what it takes to successfully adapt to an AI-empowered future.
Read the guide to learn:
- Promises and pitfalls of AI
- Skills and competencies required
- Organizational culture