2024 AMA Senior Leader Experience

An Invite-Only Event for Senior Higher Education Marketers

November 10, 2024 | Noon – 6:00 p.m. | Las Vegas, NV

The Senior Leader Experience at the 2024 AMA Symposium for the Marketing of Higher Education offers an exclusive opportunity tailored for top campus marketers. It’s a unique chance to collaborate with peers to address shared challenges, exchange groundbreaking ideas and forge lasting connections. Be the leader who values growth and best practices, boosts morale and inspires a high-performing marketing team!

Register for the Symposium then request your invitation before spots fill up to have this exclusive in-depth experience with your top-level peers. Titles might include:

• Vice President
• Associate Vice President
• CMO, CCO, CEO
• Dean
• Vice Chancellor or Chancellor

This is not an all-encompassing list of titles—feel free to contact us below if you feel you qualify!

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From the 4 P’s to the 4 R’s: Reputation, Revenue, Relationships and Recharging

As marketers, we are very familiar with the 4 P’s: Product, Price, Place, and Promotion. Today, let us introduce you to the 4 R’s that every higher education senior leader should add to their toolkit: Reputation, Revenue, Relationships, and Recharging. Join the American Marketing Association’s Senior Leadership Experience on Sunday, November 10, for an exclusive, invitation-only experience filled with networking opportunities, guest speakers, and sessions designed to revitalize your creative senses and recharge your passion for higher education through a deep dive into reputation, revenue, relationships, and more.

See the Agenda below!

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Why Attend

• Shared Challenges, Collective Solutions: Engage in rich, in-depth discussions about the pressing challenges facing higher education marketing today.
• Insights from Industry Leaders: Learn directly from peers who are shaping the future of higher education marketing.
• Empower Your Team: Return to your institution equipped with fresh insights and strategies to boost morale and drive your team to achieve peak performance.

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“It was a really good opportunity to talk to different colleagues, meeting at the same level and talking about the different challenges that they are experiencing and planning some good ideas about what potentially we could implement at our institution.” —LeeAnn, Past Attendee

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What You’ll Get

• Curated content from top practitioners in the field features presentations tailored to address the industry’s most significant and emerging issues, ensuring you stay at the forefront of marketing excellence.
• Dedicated discussion time to engage in meaningful conversations with other senior-level professionals to discuss strategic initiatives, operational challenges, and leadership topics. These discussions are more than just exchanges of ideas—they are strategic sessions that equip you to make informed decisions and implement effective solutions.
• Opportunities to build valuable connections with other Senior Leader Experience attendees at exclusive networking events, where you can share advice and discuss common challenges.

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Agenda | Sunday, November 10

• Noon – 12:45 p.m. | Luncheon
• 12:45 – 5:00 p.m. | Programming
  • 12:45 – 1: 45 p.m. Session 1 Senior Leader Experience: Welcome + Reputation | Brian Rosenberg
    • A strong university reputation requires substantial work and alignment. Following several decades of higher ed leadership roles and 21 years of leading Macalester College, president emeritus, Brian Rosenberg, provides a lot for us to consider in his book, “Whatever It Is, I’m Against It.” Join an interactive and provocative interview to discuss where we are headed and how senior marketing and communication leaders can help ensure a thriving reputation in a challenging, changing environment.
  • 1:55 – 2:40 p.m. Session 2 Senior Leader Experience: Revenue | Gerald Hector, CFO, University of Central Florida
    • As the strategic imperative of viewing marketing as a revenue driver over a traditional cost center grows, the CMO and CFO partnership is more important than ever. While different, these roles share many goals for their institutions, such as driving business growth, optimizing resources, and aligning efforts with strategy. In this presentation, we will explore the finance and revenue trends impacting CMOs and CFOs, marketing revenue drivers at different institution types, and what makes a strong and successful CFO and CMO partnership.
  • 2:50 – 3:35 p.m. Session 3 Panel: Senior Leader Experience: Relationships | Eddie Francis, Founder/Principal, Edify Ventures; Meagan Davidson, Assistant Vice President of Strategic Enrollment Planning, Campbellsville University; Nancy Rewis, VP for Marketing and Communications, Berry College
    • In an ever-changing higher education landscape, building and nurturing strong relationships is more important than ever. This panel discussion will delve into the critical role that relationships play in the marketing strategy, execution, and career progression. Attendees will gain valuable insights into how relationships work in concert with reputation, revenue, and recharging.
  • 3:35 – 4:00 p.m. Session 4 Topic: Senior Leader Experience: Research | It’s a surprise!
  • 4:15 – 4:45 p.m. Session 5 Topic: Senior Leader Experience: Recharge | It’s a surprise!
• 5:00 – 6:00 p.m. | Senior Leader Experience Reception

Keep up with your newly found, supportive network at the exclusive breakfast on Tuesday!

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Thank You to Our Sponsor

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Questions?

If you have questions or need assistance, please contact the AMA Support Center team at customersupport@ama.org or (800) 262-1150.