Journal of Marketing Research Announces New Coeditors

Recently appointed Journal of Marketing Research editor designate Rebecca Hamilton is pleased to announce the selection of four coeditors to serve during her editorship, which begins July 2023: Brett R. Gordon, Raghuram Iyengar, Kapil Tuli, and Karen Page Winterich.

Brett R. Gordon is Professor of Marketing at the Kellogg School of Management at Northwestern University. His research interests include pricing, advertising, promotions, new products, and competitive strategy, often with applications in retail or digital markets. Professor Gordon studies these topics by drawing on methods from empirical industrial organization, econometrics, and machine learning. His research has appeared in scholarly journals such as American Economic Review, Journal of Political Economy, Marketing Science, Journal of Marketing Research, Management Science, Quantitative Marketing and Economics, and Journal of Marketing. He has twice won the ISMS John D. C. Little Award at Marketing Science for best paper, and he won the Robert D. Buzzell Best Paper Award from the Marketing Science Institute for contributions to marketing practice. Currently, he is an Associate Editor at Journal of Marketing Research, Management Science and Quantitative Marketing and Economics, and serves on the Editorial Review Board at Marketing Science. He is a co-founder of the Quantitative Marketing and Structural Econometrics Workshop, which helps educate graduate students on state-of-the-art empirical techniques. He previously held a faculty position at Columbia Business School and has held visiting positions at University of Chicago’s Booth School of Business and Stanford GSB. He earned his PhD in Economics from Carnegie Mellon.

Raghuram Iyengar is the Miers-Busch W’1885 Professor and Professor of Marketing at the Wharton School, University of Pennsylvania. He serves as the faculty co-director of Wharton AI & Analytics in Business, the world’s preeminent academic research center focusing on the practice of data-driven business decision making. Professor Iyengar has an undergraduate degree in engineering from I.I.T. Kanpur, India, and a PhD in marketing from Columbia University. His research has been published in Journal of Marketing Research, Journal of Consumer Research and Marketing Science. Professor Iyengar serves on the Editorial Review Boards of Journal of Marketing, Marketing Science, and International Journal of Research in Marketing. He also serves as an Associate Editor at Journal of Marketing Research and Area Editor at Management Science and International Journal of Research in Marketing.

Kapil Tuli is the Lee Kong Chian Professor of Marketing, Lee Kong Chian School of Business, Singapore Management University, where he recently served as Director, Retail Centre of Excellence. Professor Tuli received his PhD in Marketing from Goizueta Business School, Emory University. His research interests include marketing strategy, customer relationships, customer solutions, and financial impact of marketing strategy. His research has been published in Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Management Science, and International Journal of Research in Marketing, among others. He serves as Associate Editor for Journal of Marketing Research and International Journal of Research in Marketing, where he recently served as coeditor for the Contemporary Marketing Strategy Research: New Perspectives for the Digital Economy special issue. He also serves on the Editorial Review Board at Journal of Marketing. 

Karen Page Winterich is Gerald I. Susman Professor in Sustainability and professor of marketing at Smeal College of Business, Pennsylvania State University. She has served as an Associate Editor for the Journal of Marketing Research and the Journal of Marketing as well as the Journal of Consumer Psychology and on the Editorial Review Board at the Journal of Consumer Research, among others. Winterich has also co-edited special issues for the Journal of Consumer Psychology and the Journal of the Association for Consumer Research.  Winterich conducts research in the area of consumer behavior, with specific interests in consumers’ sustainable behaviors. Her primary research includes: investigating the effect of consumer identities on product preference and donations, strategies for increasing sustainable behavior particularly regarding disposition, recycling, and repair, and understanding the role of morality in the marketplace.  Her research is published in the Journal of Marketing Research, Journal of Marketing, and Journal of Consumer Research, among others.  Her research has received the MSI/H. Paul Root Award and the AMA-EBSCO Responsible Research in Marketing Award. She was named an MSI Young Scholar in 2013 as well as an MSI Scholar in 2020. Winterich is incoming President of the American Marketing Association’s Academic Council. She received her PhD from the University of Pittsburgh in 2007.