The American Marketing Association (AMA) is pleased to announce the selection of Jeremy Kees and Beth Vallen as Coeditors in Chief of the Journal of Public Policy & Marketing (JPP&M), one of AMA’s portfolio of academic journals. Their three-year term formally begins on July 1, 2023. JPP&M is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide range of topics, including, but not limited to, ethics and social responsibility; nutrition and health; regulation and deregulation; consumer, societal, and ecological well-being; security; and privacy.
Jeremy Kees is The Richard J. and Barbara Naclerio Endowed Chair in Business and Professor of Marketing at Villanova University. His research interests include advertising/promotions effectiveness and consumer risk. His recent research examines data collection methodologies and data quality. Kees has served as a Special Government Employee and advisor to the U.S. Food and Drug Administration and has also served on the FDA Risk Communication Advisory Committee. He has received the AMA’s Thomas C. Kinnear Research Award.
“It is a tremendous honor for us to serve as the next editor team for the Journal of Public Policy & Marketing,” said Kees. “We are beyond excited about the prospect of serving the Journal and, more importantly, the community of scholars that contribute to the Journal as authors, reviewers, and editors. It is certainly an exciting time to be a policy researcher, and as editors we will welcome work that represents the varied perspectives and methods that comprise our field to explore topics with real implications for people and society.”
Beth Vallen is Professor of Marketing and Business Law at Villanova University. Her research focuses on issues related to consumer well-being, and more specifically on the ways various marketing stimuli—such as labels, choice sets, and product attributes—impact decision making and decision outcomes. Her current work considers the role of information transparency and public policy in health decision-making. Vallen was the recipient of the Marketing and Society special interest group Emerging Scholar award as well as the AMA’s Thomas C. Kinnear Research Award for her work in JPP&M. She has been named as one of Poets & Quants’ “Best Undergraduate Professors.”
“The Journal is well-positioned as the premier outlet for research at the intersection of marketing and public policy and, more broadly, research that aims to drive positive change for people and society,” Vallen noted. “This is due to the tireless work and strategic thinking of the editors that have served JPP&M previously, and we welcome the opportunity to build upon this progress to ensure that JPP&M is seen as the home for research with impact.”
The editors were vetted and selected by a committee chaired by AMA Vice President of Publications Ronald Paul Hill, American University. Committee members were Dhruv Grewal, Babson College; Vanessa Perry, George Washington University; Lan Chaplin, Northwestern University; Kristen Walker, California State University Northridge; Craig Andrews, Marquette University; Scot Burton, University of Arkansas; and Matt Weingarden, AMA Senior Vice President, Communities and Journals.
About the American Marketing Association
As the largest chapter-based marketing association in the world, the American Marketing Association (AMA) is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America, as well as an academic membership that spans the globe. The AMA is home to award-winning content, PCM® professional certification, premier academic journals, and industry-leading training events and conferences.
https://www.ama.org
For more information, please contact Marilyn Stone, Director, Academic Communities and Journals, American Marketing Association (mstone@ama.org).
Marilyn Stone is Director, Academic Communities and Journals, American Marketing Association.