2022 AMA Winter Academic Conference: Call for Papers

Reconnecting and Reconceiving the Marketplace

February 18-20, 2022
Las Vegas, Nevada with additional online-only programming

According to the latest health statistics, many parts of the world are starting to emerge from the COVID-19 pandemic, the first major global upheaval of the 21^st century. Elderly and their families can be together again. Businesses small and large can take off the shutters, reopen their doors, regain business, or even grow again. Salespeople can once again visit their prospects in person and shake hands over a good deal. Consumers can eat with friends, shop in malls, and visit new parts of the world. While many countries and regions aren’t there yet, there’s now hope, and some ability to plan for this future.

While global crises devastate human populations, they also inspire societal transformation, reshape industries and public institutions, and give birth to invention and entrepreneurship. The “Black Death” pandemic of the 1300s not only improved sanitation and working conditions for the poor, it led to a renaissance in art, literature, and music. The 1918 “Spanish” flu led to new concepts in preventative healthcare and socialized medicine. Beyond health crises, major global upheavals like World War II and the Great Depression are credited with fostering remarkable surges in innovation in business and beyond.

Although a substantial body of research exists in marketing on the disruptive effects of economic recessions and, to a lesser extent, health crises, first insights suggest these findings cannot simply be directly applied to the COVID pandemic. This pandemic not only acted as a polarizing factor for many consumer segments, it also fundamentally transformed how consumers think about the economy and society. The migration to digital, the move to a homebody economy, and the wave of brand switching point to fundamental changes in the years to come, although the precise nature of these changes is difficult to predict. On the one hand, the acceleration in digital learning, digital working and digital shopping demonstrates its potential but also highlights the challenges of the loss of social contact, leading to cravings for new and meaningful experiences. While in aggregate the recovery in consumer demand may look like a return to normal, the shape and structure of consumer behavior may be quite different. Returning to “normal,” may entail much more than ‘flipping a switch’. Reconnecting may also mean reconceiving the marketplace.

We are excited that the 2022 Winter AMA Conference can be a part of Reconnecting marketing scholars by bringing together many of us who have been physically and socially isolated for almost two years. While the social interactions may have been curtailed, academic thinking about markets, consumers, and society has not. This year’s Winter AMA is time to share, debate, and develop ideas on Reconceiving what marketing means in the 21^st century.

How will consumer behavior change in a post pandemic world?  Will entertainment, information, and experiences be consumed in the same spaces and places? Are online and offline channels being fundamentally reshaped? What lasting, institutional changes in the marketplace will remain and which will fade? Will health and wellbeing of people and our environment play a more central role in markets? And how might marketing or selling relationships and organizations change? The 2022 AMA Winter Academic Conference seeks to explore these and the full range of new ideas and insights across 13 distinct conference track themes. We hope to reconnect with you in February 2022 in Las Vegas, Nevada, with additional online-only programming.

The deadline for submissions was August 20, 2021

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Conference Co-Chairs  |  Tracks  |  Submission Information  |  Ethics

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Conference Co-Chairs

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Conference Tracks

Advertising, Promotion and Marketing Communications

Track Chairs:
Colin Campbell, Assistant Professor of Marketing, University of San Diego
Sara Rosengren, Professor of Marketing, Stockholm School of Economics

B2B Marketing and Relationship Management

Track Chairs:
Frank Germann, Associate Professor of Marketing, Mendoza College of Business, University of Notre Dame
Stefan Wuyts, Professor of Marketing, Smeal College of Business, Pennsylvania State University

Big Data, Analytics, AI and Machine Learning

Track Chairs:
Shijie Lu, Assistant Professor of Marketing, Bauer College of Business, University of Houston
Xin (Shane) Wang, Associate Professor of Marketing and Statistics, Kraft Professor in Marketing, Ivey School of Business, Western University

Branding and Product Development

Track Chairs:
Lea Dunn, Assistant Professor of Marketing, Foster School of Business, University of Washington
Mansur Khamitov, Assistant Professor of Marketing, Kelley School of Business, Indiana University

Consumer Behavior

Track Chairs:
Matt Isaac, Professor of Marketing, Albers School of Business and Economics, Seattle University
Rima Toure-Tillery, Associate Professor of Marketing, Kellogg School of Management, Northwestern University

Consumer Culture Theory and Marketing Systems

Track Chairs:
Andre Maciel, Assistant Professor of Marketing, Nebraska College of Business, University of Nebraska-Lincoln
Ela Veresiu, Associate Professor of Marketing, Schulich School of Business, York University

Digital and Social Media Marketing

Track Chairs:
Michelle Andrews, Assistant Professor of Marketing, Goizueta Business School, Emory University
Francisco Villarroel Ordenes, Assistant Professor, Marketing, LUISS Guido Carli University

Global and International Marketing

Track Chairs:
Suleyman (Cem) Bahadir, Assistant Professor of Marketing, Bryan School of Business Economics, University of North Carolina-Greensboro
Kelly Hewett, Associate Professor, Haslam College of Business, The University of Tennessee Knoxville

Market Strategy and Dynamics

Track Chairs:
Lopo Rego, Associate Professor of Marketing, Kelley School of Business, Indiana University
Simone Wies, Professor of Marketing, Faculty of Economics and Business, Goethe Universität Frankfurt am Main

Marketing in Times of Uncertainty and Renewal

Track Chairs:
Marnik Dekimpe, Professor of Marketing, Tillburg School of Economics and Management, Tillburg University
Jan Benedict E.M. Steenkamp, Professor of Marketing, Kenan-Flagler Business School, University of North Carolina

Retailing and Service Interactions

Track Chairs:
Els Breugelmans, Professor of Marketing, Faculty of Economics and Business
Dinesh Gauri, Professor of Marketing, Walton College of Business, University of Arkansas

Sales Management and Personal Selling

Track Chairs:
Ellen Bolman Pullins, Schmidt Research Professor of Sales &Sales Management, College of Business & Innovation, The University of Toledo
Stephanie Mangus, Assistant Professor of Marketing, Hankamer School of Business, Baylor University

Social Responsibility, Sustainability and Well-Being

Track Chairs:
Samantha Cross, Associate Professor of Marketing, Debbie and Jerry Ivy College of Business, Iowa State University
Nicole Mead, Associate Professor of Marketing, Schulich School of Business, York University

SIG Programming

Hannah Finkelstein, American Marketing Association

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Submission Types

All submissions should be made electronically via the AMA’s online submission management system (Ex Ordo). If you have submitted to an AMA academic conference in the last year, you should be able to use the same username and password. The deadline for submission is August 20, 2021.

Competitive Papers 

Submission Template – Competitive Papers

Manuscripts addressing substantive or theoretical topics are sought for competitive paper sessions.

It is mandatory that at least one author of all accepted papers register for, and present the paper at, the conference. Submission of the same (or substantially overlapping) manuscript(s) to multiple themes is not permitted. As a reminder, papers are reviewed following a double-blind process; reviewers will not know who authored the papers, nor will authors know the names of their reviewers.

Format and Style for Competitive Papers:

Prepare and submit electronic documents in PDF format.  Please include 1) Title, 2) Extended Abstract (175 word limit), 3) Key Contributions to academe and practitioners (300 words) 4) Manuscript (up to 3,600 words), 5) Table or Figure (optional) and 6) Selected references. Authors have the option of including one table summarizing results and/or one figure (these do not count against the word limit). References also do not count against the word limit.

[Please note that submissions with text longer than 4,100 words will not be reviewed].

 

To assure a blind review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should do the following:

At the time of submission via Ex Ordo, the submitter will be asked to provide contact information for all authors including name, affiliation and email.

Confirmation that your paper was submitted successfully will be sent via email to the submitter.

Authors of accepted competitive papers have the option of publishing either an extended abstract or a full paper in the conference proceedings. Choosing to publish an Extended Abstract gives authors the option to submit the paper elsewhere for publication after the conference.

Posters

Submission Template – Poster Presentation

Poster sessions provide an opportunity to share research in the working stage, i.e., with at least part of the data having been collected and analyzed, but not necessarily ready for submission to a journal. They are presented as part of poster sessions. Poster sessions can be particularly useful for getting input at intermediate stages of a research project. All poster abstract submissions must be directed to only one track.

By submitting a poster abstract, the author affirms that he/she will register for and appear at the conference to participate in the poster session.

Format and Submission Process for Posters:

Prepare and submit electronic documents in PDF format. Please include 1) Title, 2) Key Contributions to academe and practitioners (300 words), 3) Extended Abstract (1,000 word limit), 4) Table or Figure (optional) and 5) Selected references. Authors have the option of including one table summarizing results and/or one figure (these do not count against the word limit). References also do not count against the word limit.

 

To assure a blind review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should do the following:

At the time of submission via Ex Ordo, the submitter will be asked to provide contact information for all authors including name, affiliation and email.

Confirmation that your abstract was submitted successfully will be sent via email to the submitter.

Accepted poster authors must agree to prepare a poster for display during the session and be available to discuss your research and answer questions at the invited poster session.

Special Sessions

Submission Template – Special Session

Anyone may organize and propose a special session, although those who are unfamiliar with AMA conference special sessions are encouraged to discuss their ideas with the conference co-chairs or track chairs for developmental feedback before submitting a proposal. Special sessions provide a good vehicle to acquaint marketing academics with new perspectives, theories, and provocative ideas, to bring diverse participants together around a common theme, or to integrate academically-minded practitioners into the conference. Sessions involving participants from multiple countries, focusing on theory development or cutting-edge research directions, and offering insights regarding academic-business partnerships for teaching or research are particularly encouraged.

Special sessions should feature three or four presentations on a related theme. Another possibility is an interactive panel discussion among 4-6 panelists and a moderator. Other creative special session formats are encouraged, particularly those that generate attendee interaction.

All special session proposal submissions must be directed to only one track. Proposals for special sessions should describe the topic and its importance to marketing, summarize the issues to be covered, and identify all individuals (with their qualifications) who will formally participate. Special session proposals should provide specificity regarding the purpose, format, participants, and roles in the session. AMA Academic Special Interest Groups (SIGs) may propose special sessions to the SIG Programming track.

Selection criteria include the general quality of the proposal, the level of interest the session is likely to generate at the conference, and the session’s relevance to the conference theme.

By submitting a special session proposal, the organizer and listed participants affirm that, if accepted, all will register for and appear at the Conference as described in the proposal. 

Format and Submission Process for Special Sessions:

Prepare and submit an extended abstract in Microsoft Word format.  Special session proposals must include the title of the session and an extended abstract of 3,600 words maximum. The proposal should describe the objective of the session, its structure and general orientation, likely audience, key issues, and topics to be covered, as well as a description of why the session is likely to make an important contribution to the discipline. Also, include a brief description of each paper in the session.

The text of the special session proposal must not exceed 3,600 words and should be submitted in the double-spaced format, prepared in 12-point font. Please prepare a separate description not exceeding 100 words. This should not be included in the proposal itself but will be pasted in the appropriate space during the submission process via Ex Ordo

At the time of submission via the online system, the submitter will be asked to provide complete contact information for all presenters including name, affiliation, phone number, and email as it should appear in the final program materials.

Due to the unique nature of special sessions, presenter names and information should be included in the proposal and will be noted as a part of the review process.

Confirmation that your proposal was submitted successfully will be sent via email to the submitter. Special session participants are all expected to register for the conference.

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Code of Ethics

Authors submitting papers to American Marketing Association academic conferences must adhere to the following code of ethics: