The Role of Marketing in Imagining a Better Post-Pandemic World: Addressing Structural Disparities, Sustainability and Social Change
As we reach towards a new normal, it’s important to consider ways that those of us in the MPPC community can advocate for hopeful, positive change, focusing on ways to reduce structural disparities, advocate for sustainability and harness the power of social change.
The COVID-19 pandemic has significantly impacted lives and livelihoods with consumers, businesses, and policy-makers grappling with job security, finances, caregiving, health concerns and more. Communities of color and women are disproportionately affected and economic disparities are clear. Globally, inequity is highlighted with limited vaccine access available to many developing countries. Going forward, we hope to highlight research that not only further understanding of the impact of these disparities but also investigations into strategies to attenuate them.
In keeping with our theme, we especially encourage sessions and paper that will focus on the following general topics:
– Reduction of structural disparities and marketplace discrimination
– Sustainability (both in terms of activities related to the environment but also in terms of mental and social health, as in, have our behaviors in the last year and a half been sustainable or not. What impact does that have on consumer well-being and marketing activities?)
– Social Change
– Health and Well-Being
– Role of Public Policy in contributing to quality of life during and post-pandemic
Doctoral students and younger scholars are especially welcome in order to provide mentorship for the next generation of public policy researchers, and are encouraged to participate in the workshop jointly hosted by Baylor University immediately preceding the conference.
The deadline for submissions is December 1, 2021.
Conference Co-Chairs | Submission Information | Ethics
Conference Co-Chairs
Stacey Finkelstein
Stony Brook University
College of Business
Ann Mirabito
Baylor University
Hankamer School of Business
Marie Yeh
Loyola University Maryland
Sellinger School of Business
Submission Types
All submissions should be made electronically via the AMA’s online submission management system (Ex Ordo). If you have submitted to an AMA academic conference in the last year, you should be able to use the same username and password. The deadline for submission is December 1, 2021
Competitive Papers
Manuscripts addressing substantive or theoretical topics are sought for competitive paper sessions
Format and Style for Competitive Papers:
Prepare and submit electronic documents in PDF format. Please include 1) Title, 2) Extended Abstract (175 word limit), 3) Key Contributions to academe and practitioners (300 words) 4) Manuscript (up to 3,600 words), 5) Table or Figure (optional) and 6) Selected references. Authors have the option of including one table summarizing results and/or one figure (these do not count against the word limit). References also do not count against the word limit.
[Please note that submissions with text longer than 4,100 words will not be reviewed].
To assure an anonymous review, authors must avoid revealing their identities in the body or reference section of the paper.
Authors should do the following:
- Do not include a front page with author-identifying information.
- Please submit with a PDF document
At the time of submission via Ex Ordo, the submitter will be asked to provide contact information for all authors including name, email and affiliation.
Confirmation that your paper was submitted successfully will be sent via email to the submitter.
Authors of accepted competitive papers have the option of publishing either an extended abstract or a full paper in the conference proceedings. Choosing to publish an Extended Abstract gives authors the option to submit the paper elsewhere for publication after the conference.
Posters
Poster sessions provide an opportunity to share research in the working stage, i.e., with at least part of the data having been collected and analyzed, but not necessarily ready for submission to a journal. They are presented as part of poster sessions. Poster sessions can be particularly useful for getting input at intermediate stages of a research project. All poster abstract submissions must be directed to only one topic.
By submitting a poster abstract, the author affirms that they will register for and appear at the conference to participate in the poster session.
Format and Submission Process for Posters:
Prepare and submit an extended abstract in PDF format. Poster submissions must include the title and an extended abstract of 750-1000 words plus selected references. The abstract should summarize the research, including the conceptual framework, description of the method, data, results, and conclusions. Authors also have the option of including one table summarizing results and/or one figure (these also do not count against the word limit).
In addition to the manuscript, please prepare brief descriptions clearly stating your (1) Research Question, (2) Method and Data used (not applicable for non-empirical papers), (3) Key Contributions, and (4) Summary of Findings.
To assure an anonymous review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should do the following:
- Do not include a front page with author-identifying information.
At the time of submission via Ex Ordo, the submitter will be asked to provide contact information for all authors including name, affiliation and email.
Confirmation that your abstract was submitted successfully will be sent via email to the submitter.
Accepted poster authors must agree to prepare a poster for display during the session and be available to discuss your research and answer questions during the invited poster session.
Special Sessions
Special Session Submission Template
Anyone may organize and propose a special session, although those who are unfamiliar with AMA conference special sessions are encouraged to discuss their ideas with the conference co-chairs for developmental feedback before submitting a proposal. Special sessions provide a good vehicle to acquaint marketing academics with new perspectives, theories, and provocative ideas, to bring diverse participants together around a common theme, or to integrate academically-minded practitioners into the conference. Sessions involving participants from multiple countries, focusing on theory development or cutting-edge research directions, and offering insights regarding academic-business partnerships for teaching or research are particularly encouraged.
Special sessions should feature three or four presentations on a related topic. Another possibility is an interactive panel discussion among 4-6 panelists and a moderator. Other creative special session formats are encouraged, particularly those that generate attendee interaction.
All special session proposal submissions must be directed to only one topic. Proposals for special sessions should describe the topic and its importance to marketing, summarize the issues to be covered, and identify all individuals (with their qualifications) who will formally participate. Special session proposals should provide specificity regarding the purpose, format, participants, and roles in the session.
Selection criteria include the general quality of the proposal, the level of interest the session is likely to generate at the conference, and the session’s relevance to the conference theme.
By submitting a special session proposal, the organizer and listed participants affirm that, if accepted, all will register for and appear at the Conference as described in the proposal.
Format and Submission Process for Special Sessions:
Prepare and submit an extended abstract in PDF format. Special session proposals must include the title of the session and an extended abstract of 4,100 words maximum. The proposal should describe the objective of the session, its structure and general orientation, likely audience, key issues, and topics to be covered, as well as a description of why the session is likely to make an important contribution to the discipline. Also, include a brief description of each paper in the session.
The text of the special session proposal must not exceed 4,100 words and should be submitted in the double-spaced format, prepared in 12-point font. Please prepare a separate description not exceeding 100 words. This should not be included in the proposal itself but will be
At the time of submission via the online system, the submitter will be asked to provide contact information for all presenters including name, affiliation, and email as it should appear in the final program materials.
Due to the unique nature of special sessions, presenter names and information should be included in the proposal and will be noted as a part of the review process.
Confirmation that your proposal was submitted successfully will be sent via email to the submitter. All special session moderators and participants are expected to register for the conference.
Code of Ethics
Authors submitting papers to American Marketing Association academic conferences must adhere to the following code of ethics:
- Submitting authors should specify who will present papers being considered for Special Sessions or Competitive Paper presentations. An author can be listed as a presenter for no more than two submissions but can be listed as the co-author of multiple submissions. This restriction is to encourage authors to submit their best work and to allow a wider range of presenters.
- Submissions should not already be published in any journal or publication (including online journals, books, and book chapters). Submitting authors should monitor this issue carefully.