Journal of Marketing Announces New Coeditors

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​Recently appointed Journal of Marketing editor designate Shrihari Sridhar is pleased to announce the selection of three coeditors to serve during his editorship, which begins July 2022: Cait Lamberton, Detelina Marinova, and Vanitha Swaminathan.

Cait Lamberton, Coeditor

Cait Lamberton is the Alberto I. Duran Presidential Distinguished Professor of Marketing at the University of Pennsylvania’s Wharton School. Cait’s research spans a wide range of consumer behavior topics, from digital and social media marketing to emerging developments in the sharing economy, with recent applications in the fields of health decision making, retailing, and marketplace dignity. This work has appeared in Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Management Science, Journal of Consumer Psychology, and Journal of Public Policy & Marketing as well as specialty journals focused on labor relations and psychology. Cait has served as an associate editor at Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Marketing, also serving on the advisory board and data integrity committee for Journal of Marketing. With her co-authors, she has received the American Marketing Association’s Shelby D. Hunt/Harold H. Maynard award for the best Journal of Marketing article on marketing theory, was named a finalist for the 2020 Sheth Foundation Award, received the Lazaridis Prize for contributions to our understanding of technology-related marketing, the Thomas Kinnear Award for the best paper in Journal of Public Policy & Marketing, and the EBSCO Responsible Research in Marketing award for her work on consumers’ attitudes toward taxation. Cait was also named a Marketing Science Institute Young Scholar (2013) and subsequently, an MSI Scholar (2020); previously, she received the Association for Consumer Research’s Early Career Award for Distinguished Scholarly Contributions, as well as the Erin Anderson Award, given annually to the field’s top female scholar and mentor. She is currently a co-editor of the Cambridge Handbook of Consumer Psychology (2nd edition) and has been retained as a consultant or commission member by the National Academy of Science, Engineering and Mathematics, the U.S. Departments of Labor and Education, and multiple corporations in the financial services and pharmaceutical fields.

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Detelina Marinova, Coeditor

Detelina Marinova is the Samuel M. Walton Distinguished Professor of Marketing at the Robert J. Trulaske, Sr. College of Business, University of Missouri—Columbia. Her research focuses on managing sales and service interactions at the organizational frontlines, health care marketing, technology-enabled interactions, analysis of unstructured data, and machine learning. Detelina’s research has been funded by the National Institutes of Health and Marketing Science Institute, and she has been a recipient of the Institute for the Study of Business Markets’ dissertation award. She has published her research in Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, and Journal of Service Research, among others. She currently serves as Associate Editor of Journal of Marketing, Journal of Marketing Research, and Journal of Service Research and is on the editorial review boards of Journal of the Academy of Marketing Science and Journal of Retailing. Detelina teaches marketing management and analytics courses at the undergraduate, MBA and PhD levels and is a recipient of several teaching awards, including the John A. Riggs, Jr., Excellence in MBA Teaching Award, Vanguard Award for Innovative Teaching and Use of Technology, and Champion of Applied Learning Award in the Crosby MBA program. She serves as the faculty advisor for the Trulaske Women in Business student organization.

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Vanitha Swaminathan, Coeditor

Vanitha Swaminathan is Thomas Marshall Professor of Marketing at the University of Pittsburgh and the Director of the Katz Center for Branding. Her research focuses on branding strategy, with a particular emphasis on digital branding. Professor Swaminathan has published in various leading marketing and management journals including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, and Strategic Management Journal. She has served as Associate Editor of Journal of Marketing. She has won awards for her research, including the Lehmann Best Paper Award and Journal of Advertising’s Best Paper Award. Vanitha is currently serving on a three-year term on the American Marketing Association Board of Directors and previously served on AMA’s Academic Council as President. Professor Vanitha Swaminathan has also co-authored the fifth edition of the world-renowned textbook Strategic Brand Management: Building, Measuring, and Managing Brand Equity, along with Professor Kevin Lane Keller.