4 Things Every Marketer Should Do (but rarely has enough time to do well)

We are all challenged with doing more with less these days, marketers are no exception. Placing ad buys is just one thing on our seemingly endless list of tasks. Many marketers place their buys quarterly at most, but according to the IAB, the recent COVID-19 pandemic showed marketers they need to be more agile with their advertising decisions. In fact, the same study found that 64% of marketers say they will be adjusting their advertising budgets more frequently. However, they all have real questions about how they will be able to allocate their time to make buys more frequently. Here are four things that marketers should do to remain competitive in an ever-changing marketplace.