How to Drive Loyalty and Retention Using Email, Push Notifications and SMS Marketing Throughout the Customer Journey

By now, you probably know that it’s cheaper to invest time retaining existing customers and fostering loyalty than to pursue new customers. It’s also more lucrative. For many years, email has been an easy, cost-efficient, and impactful way to drive loyalty and retain customers. But despite the success and reach email marketing has, relying on any single channel is never the fastest way to grow your business. For premium growth and scalability, the most efficient path is an omnichannel approach — a partnership of complementary communication channels that can cut through the noise and reach your customers. For example, why not consider email marketing in tandem with SMS marketing, mobile and web notifications?

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