How developed is your university’s central marketing and communications department? How are you staffed and structured? What outcomes are you aiming to achieve type and what kind of analytics are being tracked as a result? We know that every marketing and communications function is in a state of evolution, but sometimes it can be difficult to know where to focus next.
With this assessment, you can:
- Gain a general understanding of your institution’s data-driven, analytical marketing maturity stage.
- Learn what tangible questions you should be answering.
- Understand which steps you should be taking to transform your marketing to a more data-driven operation.
- Discover how the most advanced higher education marketers are operating.
