As the COVID-19 pandemic wears on, higher education institutions navigate uncharted territory alongside their key stakeholders, including prospective students. With changes to the student experience and the need to offer new, online course delivery models, higher education institutions are learning and responding faster than ever.
In this whitepaper, you will learn about:
- The impact of COVID-19: COVID-19 has changed the way higher education marketers are spending their media dollars and reaching high school students.
- Advertising to high school students: A breakdown of all paid media channels, yearly goals and in-person events and how higher ed marketers are managing digital competition.
- Missed opportunities: The biggest “missed opportunities” based on our research of where high school students are consuming media and how higher ed marketers are actually deploying their budgets.
