Six Extraordinary Scholars Named AMA Fellows

The American Marketing Association is pleased to announce the selection of six distinguished scholars to be inducted as AMA Fellows at the AMA Winter Academic Conference as a part of its virtual programming on Friday, February 19 as a part of the closing programming.

This year’s honorees include scholars who span the discipline and have made extensive contributions both within the AMA and across other organizations and institutions.

Check out the 2021 AMA Fellows on YouTube: https://youtube.com/playlist?list=PLgQNrTcEemWLP1shw1ci0W80tWwf87ubg

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Christian Homburg, University of Mannheim/University of Manchester
PhD from University of Karlsruhe

Christian Homburg is Professor of Marketing, Distinguished Professorial Fellow at the University of Manchester, and Director of the Institute for Marketing-Oriented Management at the University of Mannheim. With 38 publications in the three leading marketing journals (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research), he has established a research portfolio that places him as one of the leading German management professors and most productive scholars in the marketing discipline. Professor Homburg serves on the editorial boards of five scientific journals in the United States and Europe. He received several awards for his scientific research from the American Marketing Association (AMA). In addition, Professor Homburg was recognized as the most productive management professor in german-speaking countries in the research-related ranking of the newspaper Handelsblatt in 2009, 2012, and 2014. In 2019 and 2020, WirtschaftsWoche honored Professor Homburg for his Lifetime Achievement as the leading management professor in Germany, Austria, and Switzerland.

Deborah MacInnis, University of Southern California
PhD from University of Pittsburgh

Debbie MacInnis is the Charles L. and Ramona I. Hilliard Professor of Business Administration and Professor of Marketing at USC’s Marshall School of Business. Her work focuses on the role of emotions in consumer behavior and branding. Her research has been honored with the Journal of Marketing’s Alpha Kappa Psi (now known as AMA/MSI/Root) and Maynard Awards. She has served as Co-Editor and Associate Editor of the Journal of Consumer Research and Associate Editor for the Journal of Marketing and the Journal of Consumer Psychology. Debbie is co-author of a leading textbook on consumer behavior and several edited volumes on branding. She is a past Vice President of Conferences and Research for the AMA Academic Council. She has also served the Marshall School of Business as Vice of Research and Strategy and Vice Dean of the Undergraduate Program.

J.B. Steenkamp, University of Southern California
PhD from Wageningen University

Jan-Benedict Steenkamp is Knox Massey Distinguished Professor of Marketing at the University of North Carolina at Chapel Hill. One of the world’s leading thinkers on global strategy and branding, Dr. Steenkamp has taught, consulted and given executive seminars on all continents. He has written five books and published over 100 scholarly articles in top journals in marketing, management, and strategy. His work has been cited over 53,000 times and has been featured in Harvard Business Review, The Wall Street Journal, Financial Times, The Economist, The New York Times, Bloomberg Businessweek and newspapers in Europe, China, India and South Korea. Dr. Steenkamp serves or has served as associate editor or editorial board member of all top marketing journals and is past editor of the International Journal of Research in Marketing.

David W. Stewart, Loyola Marymount University
PhD from Baylor University

David W. Stewart is President’s Professor of Marketing and Business Law at Loyola Marymount University. His research has examined a wide range of issues including marketing strategy, the analysis of markets, consumer information search and decision making, effectiveness of marketing communications, public policy issues related to marketing and methodological approaches to the analysis of marketing data. He is a past editor of the Journal of Marketing, the Journal of the Academy of Marketing Science and the Journal of Public Policy and Marketing. He recently concluded a term as Vice President for Publications for the American Marketing Association. Dr. Stewart has previously held faculty appointments and various administrative roles at Vanderbilt University, the University of Southern California, and the University of California, Riverside. He is the author of more than 300 published articles, chapters, and proceedings contributions and has authored or edited more than 20 books.

Beth Walker, Colorado State University
PhD from Pennsylvania State University

Beth Walker is the Dean of the College of Business at Colorado State University. Before joining CSU’s College of Business, Beth served as the Associate Dean, MBA Programs at the W. P. Carey School of Business, Arizona State University, where she was also the AT&T Professor of Services Marketing and Management. Beth is an award-winning researcher and teacher, whose research has been widely published in leading marketing journals. She is a recipient of the Harold Maynard Award, recognizing the most significant contribution to marketing theory and practice by the Journal of Marketing. She also received the Richard Beckhard Prize for her contribution to the MIT Sloan Management Review. She currently serves on the American Marketing Association Foundation Board of Directors, and previously served on the American Marketing Association, Board of Directors, as well as the President, AMA Academic Council. She has consulted on strategy issues for State Farm Insurance, IBM Global Services, Yellow Roadway Corporation, Lucent Technologies, Honeywell, and AT&T.

Jerome Williams, Rutgers University – Newark
PhD from University of Colorado

Jerome Williams is a Distinguished Professor and Prudential Chair in Business, and Research Director of The Center of Urban Entrepreneurship & Economic Development. He was also formerly the Executive Vice Chancellor and Provost of the Rutgers-Newark Campus. He held previous Chaired positions at the University of Texas at Austin and Howard University, where he also was Director of the Center for Marketplace Diversity. Professor Williams served in a variety of leadership roles connected to the AMA, including on the AMA Board of Directors and chairing the AMA Foundation as well as serving as Associate Editor of the Journal of Public Policy & Marketing. He conducts research on multicultural marketing and marketplace discrimination.

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The distinction of “AMA Fellow” is given to members in good standing of the AMA who have made significant contributions to the research, theory and practice of marketing, and/or to the service and activities of the AMA over a prolonged period of time. The AMA Fellow designation is intended to recognize marketing academics’ achievement, but it is also designed to create a space or fellowship, discussion, collaboration and continued contributions to the discipline.  

Each year a new cohort is nominated from the academic community, selected by a group of distinguished peers and honored at Winter AMA. Since the program’s inaugural year, over 50 scholars have been inducted as AMA Fellows. Nominations for new fellows are accepted on an annual basis. Learn more about the AMA Fellows and the nomination process today.

The Winter Academic Conference annual creates space to honor special achievements in the discipline. This year that includes the AMA Fellows, William L. Wilkie Marketing for a Better World Award, Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor, John A. Howard/ AMA Doctoral Dissertation Award, and the announcement of the newest recipients of the AMA-EBSCO Responsible Research in Marketing Grants.