| Title | Presenting Authors | Topics |
Using Descriptive Norms to Motivate Indebted Consumers to Repay their Debts
| Dr. Farnough Reshadi | Role(s) of Government and Marketing in Contributing to Quality of Life |
| The Impact of the Healthfulness and Front-of-Package (FOP) on Brand Performance: The Case of Food Industry in South Korea | Dr. Wonjoo Yun, Ms. Youngwon Suh, Ms. Suhyron Lee | Health and Well-Being |
| Impact of COVID-19 Pandemic on the Local Economy | Dr. Chang Seob Yeo | Health and Well-Being, Role(s) of Government and Marketing in Contributing to Quality of Life |
| ‘Salvaging Residual Brand-Value From Retro Place-Names’ – An Unexploited Bonanza From De-Colonization. An Initial, Exploratory Proposition. | Professor Denver D’Rozario | Role(s) of Government and Marketing in Contributing to Quality of Life |
| Understanding Mask-Wearing Intention During the COVID-19 Pandemic | Ms. Serwaa Karikari | Social Marketing, Health and Well-Being |
| The Golden Hour of Marketing, Reframing Marketing for Social Change in the Wake of #BLM, #MeToo, and #COVID19 | Dr. Rachel Bodell | Social Marketing, Social Equality |
What Is In Consumer Minds In Thinking Of Natural and Man-Made Food: A Social Media Analytics
| Prof. Hajar Fatemi | Health and Well-Being |
Comparing Meat-Eaters and Vegetarians Using the RRT: The Case of Health and Taste Dimensions
| Mr. Ziad Choueiki | Health and Well-Being |
Changing Consumer Attitudes Toward Reckless Driving Controls
| Mr. Todd Haderlie | Role(s) of Government and Marketing in Contributing to Quality of Life |
| Tracing Market- and Brand-Level Dynamics and Differential Marketing of Nutrition Claims and Their Impact on Consumer Purchase: Managerial and Policy Implication | Ms. Faith Li | Health and Well-Being |
Health Vigilance and COVID-19: The Role of Political Ideology, Beliefs, and Threat Proximity
| Mr. Peyman Assadi | Health and Well-Being, Role(s) of Government and Marketing in Contributing to Quality of Life |
Sustainable Diets Adoption: The Effect of Physical Activity and Body Image Among the Italian and Brazilian Populations
| Mr. Riccardo Borgheresi, Dr. Carlos Lourenco | Sustainability Marketing |
| Exploring Public Policies for Sustainable Food: The Stakeholder Perspective | Dr. Natalia Maehle | Sustainability Marketing, Role(s) of Government and Marketing in Contributing to Quality of Life |
| An Analysis of Paralympic Advertising 2000-2020 | Prof. David Waller | Social Equality, Health and Well-Being |
| A Qualitative Investigation of Women Academics’ Citation Experience | Ms. Miao Yu | Social Marketing, Social Equality |
| An Exploration of the Cooperative: The Business Model as a Function of Sustainability | Dr. Spencer Ross | Social Marketing, Sustainability Marketing |
| Twitch Streamers and Their Relationships With Viewers: Marketer Paradise or Threat to Consumer Privacy? | Mr. Alexander Carter, Dr. Mariea Hoy | Social Marketing |
| Tackling Climate Change Causes with Sustainable Behaviors: to Relate to Environmental Problems or to Health Risks? | Dr. Zeinab Rezvani, Dr. Hajar Fatemi, Prof. Oliver Schnittka | Sustainability Marketing |
| The Incidental Effect of Changes in Nutritional Labeling Regulations on Consumers’ Preference for Healthy Options – An Attention Based Explanation | Mr. Samuel Sekar | Health and Well-Being, Role(s) of Government and Marketing in Contributing to Quality of Life |
| Neighbourhood Brands: From Coalition-Led to User-Generated and the Tensions Between Them. | Ms. Lindsey Fair | Social Marketing, Role(s) of Government and Marketing in Contributing to Quality of Life |
| The Robots Are Coming: How Will Consumers React? | Ms. Nadeesha Bandara | Role(s) of Government and Marketing in Contributing to Quality of Life |
