Attendees
538 academics, 210 doctoral students
International
31 countries represented from 6 different continents
Pre-Conference Programming
251 attendees for 3 preconferences
Sessions
54 special sessions, 248 competitive papers and 139 poster presentations in over 110 sessions
Special Interest Groups
13 SIGs having special events including the DocSIG breakfast and receptions
Monica Gerhardt is Director of the Academic Communities and Journals at AMA where she delivers community-driven events, supports volunteer leaders and Special Interest Groups, and continues to foster a “sense of home” for fellowship and camaraderie among marketing academics.