The American Marketing Association is pleased to announce the selection of Kelly D. Martin and Maura L. Scott as Coeditors in Chief of the Journal of Public Policy & Marketing. Their three-year term formally begins on July 1, 2020. Journal of Public Policy & Marketing is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide range of topics, including, but not limited to, ethics and social responsibility; nutrition and health; regulation and deregulation; consumer, societal, and ecological well-being; security; and privacy.
Kelly D. Martin is Professor of Marketing and Dean’s Distinguished Research Fellow at Colorado State University. Martin’s research interests involve marketing data privacy, political marketing strategy, and consumer well-being. Her work has appeared in Journal of Marketing, Journal of Consumer Research, Journal of Public Policy & Marketing, and Harvard Business Review, among others. Her articles have been recognized for research impact as recipients of the MSI Robert D. Buzzell Best Paper Award and the Thomas C. Kinnear/JPPM Award, and as finalists for several prestigious honors. Prior to entering academia, she worked as a marketing director in the assisted living industry.
“The Journal of Public Policy & Marketing plays a critical role in advancing scholarship at the marketing, public policy, and societal well-being interface,” explained Martin. “I am honored to have the opportunity, in partnership with Professor Scott, to lead this important research outlet. JPP&M tackles cutting-edge topics through research that embeds a variety of stakeholder interests not always considered in marketing scholarship. Our predecessors have helped elevate JPP&M to the influential journal it is today, and it is an exciting time to help continue their positive progress.”
Maura L. Scott is the Madeline Duncan Rolland Professor of Marketing at Florida State University. Her research interests include consumer behavior, overconsumption behavior, goal setting, self-regulation, and transformative consumer research. Scott’s research has been published in Journal of Marketing Research, Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, among others. Her research has appeared in popular outlets including The New York Times, The Wall Street Journal, Time, Forbes, Fast Company, and Entrepreneur. Scott’s industry background includes marketing management positions at 3M, Dial Corporation, and Motorola.
Scott shared that she is “honored to have been entrusted with the responsibility of carrying on the great legacy of the Journal of Public Policy & Marketing as Coeditor in Chief. Our vision, building on the achievements of the journal’s previous editors, is to continue to enhance the impact and stature of JPP&M through an inclusive approach.” In working with Professor Martin, Scott continued, “We seek to leverage a rich portfolio of relevant and rigorous scholarly perspectives to build knowledge at the intersection of marketing, public policy, as well as consumer, societal, and environmental well-being.”
The editors were vetted and selected by a committee made up of David W. Stewart, Loyola Marymount University (AMA Vice President of Publications and chair), Ronald Paul Hill (American University), Anders Gustafsson (BI – Norwegian Business School), Stacey Menzel Baker (Creighton University), Maureen Morrin (Temple University), Carol Kaufman-Scarborough (Rutgers University), and Matt Weingarden (AMA Director of Integrated Academic Content).
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For more information, please contact Matt Weingarden, Director, Integrated Academic Content, American Marketing Association (mweingarden@ama.org).
Matt Weingarden, Vice President, Communities & Journals, leads the diverse team that supports the AMA’s network of community leaders from its three broad communities and four scholarly journals.