To improve customer experiences, big companies spend millions developing, translating, distributing, and promoting content. But most never see a return on their investment. Why? Because the content clogs up processes, wastes money, and confuses customers. See how to avoid these pitfalls and get your plan back on track
- Why content chaos is increasing in large enterprises
- The cost it’s likely having on your organization
- An emerging technique to avoid it called Active Content Governance
